It will solely depend on how many points sales they get during those holidays. Like I said, existing customers are their best customers. If net profit from sales exceeds the rentals, you better believe they will continue with blocking off major holidays for the most popular resorts. It has the added bonus of making them look good. Obviously, it will not be every resort. If they can figure out how to single out actual friends and family while keeping out renters, they will do it. Friends and family are the second easiest sale because their friend or a family member has already sold it to them. It's just up to the sales guy to give them a number they can swallow. My family knows better than to buy. I told them they need to talk to me first before buying in. If they really really want in, after I tell them the drawbacks, I would point them to the resale market. Not all members know to do that.
I don't give BBB reviews much credit. First, because people will complain more than they will compliment. If something goes right, it's rare someone notices. It's even rarer for them to leave a review on BBB. I couldn't tell you when I last left a review on BBB for anyone. If something goes wrong, they notice. That's when they start speaking up. So the reviews are going to be skewed towards the negative. Second, many of these people bit off more than they can chew because they let a total stranger tell them what's best for them. Or they didn't bother to learn about the product. There was one woman who was so infuriated because she hasn't been able to use her timeshare for three years. Turns out she was trying to book a year out at resorts that were not her home resort. She has to put her vacation time in a year out, so that's when she started looking. Had she taken 10 minutes to read about the booking windows, it would have saved her 3 years' worth of frustration. Now she is saying it's too complicated to figure out when she can book. I know I would be pretty mad if I could never fund anything. However, I wouldn't wait three years to ask why. So I take any BBB reviews with a huge grain of salt. That goes for any company. Not just Wyndham.
As far as PR goes, they have been making changes in an attempt to garner goodwill. Do you think they would have had such a generous cancellation policy in place last year if they didn't. Do you think they would have allowed owners until the end of their use year to move points forward to next year if they didn't care at all about the owner? They even waived the fee. Do you think they would have waived fees for converting your points to Wyndham rewards points? Wyndham rewards conversion is not the best return, but waiving that money-making $99 fee made it a better deal. I won't argue that they didn't make a series of missteps last year with the website, but I won't get into that here. There is an entire thread dedicated to that. However, they have been changing the way they do things. They were starting to roll out a program where they email the owner before they arrive, asking them to sign up for a meeting and choose their gift. One lady said she declined, and no one asked her at check-in to go to one. They just handed her the room keys and sent her on her way. That was supposed to be rolled out system-wide in 2020, but COVID changed thier priorities. Not sure when they will make that a priority again, but I suspect, for now, they are focused on making back some of that lost income from the resorts being closed last year.
I get you to have a negative view of Wyndham, and you want so badly to think they are evil, but they are not. They are a for-profit business. Like every for-profit business, they do things to make a profit. Believe it or not, doing things that benefit the owner does help with that. If you cannot see that, maybe you should take a class on consumer behavior.