Some of the Marriott apologists on the board are inclined to blame the legacy owners for relying on the explanations of Marriott’s sales staff over the past 20 + years as to how the system would work. The apologists, ignoring the fact that the sales staff was well trained by Marriott in what to say, suggest that we should have ignored what the sales staff was telling us because there statements were not in writing and were not binding contracts.
I submit the apologists miss the point. The new system is worse than the system that we were induced to purchase in several ways, including the following:
1. We were told we would be able to do exchanges of similar units throughout the Marriott system, subject to availability. By skimming the points and messing around with the availability of the units, Marriott has interfered with our ability to make those types of exchanges.
2. We were told that one reason we should buy a Marriott timeshare was that the ability to obtain Marriott reward points was a valuable asset. At the time I purchased, it was very valuable. I can bank 105,000 rewards points for my unit. When I bought, that amount of points was enough to rent my timeshare for a week. Several years ago, in a precursor to this latest skim, Marriott inflated the points it would charge for my unit by 50%, yet continued to give me the same amount of points. In sum, it devalued my rewards points by 50%. So the value of my rewards was reduced from a week at a timeshare to 5 days at a Courtyard!
3. We were told that there was real value in buying from Marriott as opposed to buying at resale. The new system shows that representation was as hollow as the others.
I’ve had several conversations with Marriott’s representatives about this new system. They acknowledge to me that the dream of timeshare ownership that induced many of us to buy Marriott timeshares is much better than the reality of the new system. One representative candidly told me that he thought that Marriott’s devaluation of the rewards points was even worse than the new system it just designed.
Those representatives, who included supervisors and point specialists, have also acknowledged to me that Marriott could have devised a new system that charged us a premium when we wanted flexibility, such as reserving less than a week, without having to universally skim points from us on week to week exchanges. So even the Marriott representatives on the phone are unable to give a legitimate explanation for the skim, other than that Marriott has the legal right to do it.
Whether or not you agree that Marriott’s conduct in skimming points amounts to theft, I think we should all be able to agree that Marriott has presented itself to the public and to us as an honest and ethical company, and that one of the reasons that many of us spent so much money buying Marriott timeshares is because we believed that we were dealing with an honest and ethical company. The important issue is whether Marriott is treating us in a fair and ethical way. The anger and hurt that many of us are expressing are based on our disappointment when we finally realized that Marriott is acting no better than its competitors, and in a lot of ways, is acting worse. As a result, the argument that Marriott is not technically acting in a criminal way and is not technically committing theft is irrelevant; the company has been harmed immensely when the strongest argument its supporters can come up with is that it has technically not committed theft or that we were naive because we believe its sales staff was telling the truth.
Marriott’s treatment of the legacy owners may turn out to be extremely shortsighted. It has created an unwieldy system that will be hard to sell on economic grounds, and will be even harder to sell when the legacy owners tell the new owners how they’ve been treated. Why would any one invest significant money in the new system once that person learns that the rules can and will change whenever it is in Marriott’s interest to do so? I also think it will be difficult for Marriott to retain some of its prior sales force who are being called upon to ignore the fact that what they told the legacy owners for 20 years turned out to be pie in the sky.