Or they just figured out a pretty simple way to ensure that in the future they will be able to pick up inventory through ROFR on the external resale market at reduced cost, to increase their holdings in their new Points offering. They looked for a way to do so that complied with the existing contracts and this was it. Their stockholders should expect decisions like this from them, and they have an obligation to deliver.
If they kill your resale value to buy it using ROFR or they kill your resale value to make their sale better, does it really matter why?
BMW has stockholders. If you buy a BMW for $50,000 and you can sell it for $25,000, but the sale of used BMW's used hurting the sale of new cars, would you really be OK if BMW came up with a plan to kill the resale value of what you bought from them? If by manipulating some rules or laws or servicing requirements your vehicle which used to be worth $25,000, became worth $8,000, would it be OK because they did it to prop up the new car prices, or acceptable if they did it so they could get it from you for a much cheaper price($8000) to sell for a lot more on their lot? There would be lawsuits to high heavens. People want to buy cars that hold their resale values, not that plummet like a rock. BMW has stockholders and they don't make money killing the value of what they sell. In fact most high dollar items are sold with proud annoncements of how well they retain their value through the years, not how quckly they necome worthless.
You may never plan on selling your Marriott(s), but if your health gets bad and you can't travel you will not pay $1000's in annual MF's for something you can't use. What ever resale value for your week(s) is, that is YOUR MONEY. If you try to sell and get almost nothing for week(s) you paid $50,000 for thanks to the retail developer activelly killing the value of what you bought from them, and that is ok? What other high dollar product would you buy and feel good that the seller made sure it was worth nothing if you ever want to sell it? Diamonds? Real estate? Your home?
I assure you I want whatever I buy to retain as much of it's value as it can which is why I buy timeshares resale, much of the depreciation has already occurred. I would never buy high dollar things knowing that in a few years the value becomes zero, and i would never be happy that by killing the value of what they sold me that the developer is lining their pockets with money that should rightfully have been mine!