Reflections
I was wandering: why would Marriott introduce this kind of system and who are the target customers?
Remembering recent threads here, I could see that Fletch (explaining why Marriott wants a new system) and Perry (how it would be done) were right.
The target customers are not us, the existing owners, internal or external. No. Marriott wants to sell their high end weeks on the new resorts and don't know how to do it with the current (or extinct) system. On the new Point System, it would be easier to do it (or at least Marriott people think it would).
How do you convince someone to buy a developer unit at Hawaii or Marco Island for $60k to $100k? Under the new system, you buy these weeks and get 9,000 to 13,000 points/year. You can use your week at your resort or, converting it to points and have 3, 4 or even 5 weeks in different resorts, like Newport Coast, HHI, or even Orlando during their high season. You will even be able to beat the owners choosing their own weeks.
BTW, we all know that they won't be able to sell those weeks because they are very expensive in this economy and any other economy.
This new system will only be good for current owners of Hawaii, ski weeks. and maybe for those others that have combined more than 7,000 points (which should be the minority). Somebody said (I can't remember where) that someone on the phone said they are expecting only 5% of current owners to join this new program, and I think this is true.
During the next weeks, it will be important for those attending presentations to see what the representatives will be focusing. They won't offer Lakeshore or even the small inventory at the desert. They should be pushing only the expensive weeks.
Am I right? Who knows, time will tell. If this happens and just 5% join the new system, we won't see much of a difference on the II inventory. In fact, even if this new system succeeds, people will be reserving the weeks they want direct at the resort, it won't be necessary to use any week deposit at II.