- Sep 17, 2009
- Reaction score
- Resorts Owned
- Vistana, Marriott, DVC
And they don’t even have to give them 3 nights for $99 or whatever those packages go for now.
This I think is an notable point. When they give the 3 nights for $99, MVC sales probably reimburse the resort a substantial amount for that guest. And those Bonvoy or Abound point "gifts" also don't come for free. In fact, when you look at their earnings, the marketing costs are about 2.5x - 3x as costly to them as the inventory they sell (presumably picked up at ROFR). If they can put a relatively minor dent in that, it's a big impact on the bottom line.