IF Marriott goes the points route, they have a number of choices to make. However, there are a number of systems that work on points and several of those transitioned from weeks to points. There are variable as to how they treat resale buyers and those who owned previous to the points system. It's unlikely Marriott would reinvent the wheel. Look to Wyndham, Worldmark, DVC, Club Intrawest, Bluegreen, Diamond, etc. for your answers.
Some of the assumptions:
- Those that own fixed weeks will continue to get what they paid for at the fees they'd pay otherwise.
- No mixing of inventory.
- That the pool of units available for fixed week owners would be directly related to those that have not converted in that unit type for that week.
- There would be some continued exchange option through II ± RCI but there might or might not be an internal trading preference.
- All owners and all weeks would have some points conversion options.
- The laws of the states where the resorts will come into play as well as the laws where a given sale is made.
- They cannot oversell a given resort, this may happen in MX but it is not going to happen with Marriott.
Some of the choices to be made:
- Points assignment to each resort, unit type and season.
- Whether to have a home resort priortiy or not. DVC does, BG and CI do not.
- Whether to have a unit type priority. I only know of one points resort that does this where you can reserve the unit size and type for a period of time before others could do so.
- Terms and prices of conversion. Needs to be enticing early on.
- Whether to use the points structure as a way to excalate costs by raising points or only raise points for something that offers more value. Example: HP & GO should not be the same points for a 2 BR and the points should vary by view type and season.
- Whether to allow banking/borrowing/transfers. Hard to avoid the first 2 with a points system, the latter is less common.
- Whether to have a generic dues that's spread across all club members or whether to keep them resort specific.
- Whether to have a VIP program and if so, the terms of those options.
- Whether to allow members to use their underlying unit if they are club members. BG and I think Hyatt allow you to keep your given unit if you want for any given year.
- How to handle the variables for resale of points.
- Whether to stay with II or jump to RCI. II has also been rumored to be developing a points system.
I'm sure we could add infinitely to both lists.
There are many potential benefits of a points system but some of those benefits are for the member, some for the system and some for both. The main benefit to the system are that in effect every point sold is potentially a Platinum season point in the eyes of the buyer. Flexibility is the main benefit to the member. Realize though that a points system is inherently more expensive to run than a fixed weeks system and the more flexible it is, the more extra costs are involved. So you have to decide how to handle those costs. Do you spread them to all members or do you do pay to play, most settle somewhere in between. IF a VIP program were to come, relief of the fees are often a bargaining chip.
I would disagree that it's a major problem but it would add to the cost of such a program for the paperwork and recording fees. Bluegreen does this successfully and to a degree, DVC functions that way as well though they are RTU.