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Marriott wants to transform the Sheraton experience

T

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That reads like pure market speak without substance. I hope they brighten up Sheraton as many I've been to over the last five years have been quite blah. Ironically I was at the San Juan Sheraton recently and it actually was quite nice, but I'm sure they'll do a modest update and claim it's fantastic again. Five points for the marketing dept.


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Ken555 said:
That reads like pure market speak without substance. I hope they brighten up Sheraton as many I've been to over the last five years have been quite blah. Ironically I was at the San Juan Sheraton recently and it actually was quite nice, but I'm sure they'll do a modest update and claim it's fantastic again. Five points for the marketing dept.


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Click to expand...
I agree, i do not see the news.
 
Ken555 said:
That reads like pure market speak without substance. I hope they brighten up Sheraton as many I've been to over the last five years have been quite blah. Ironically I was at the San Juan Sheraton recently and it actually was quite nice, but I'm sure they'll do a modest update and claim it's fantastic again. Five points for the marketing dept.
Click to expand...

I think when you look at it in the context of some other information, there may be more meat here than at first blush. If you look at the way Marriott International is segmenting their new menu of brands on the following webpage: https://members.marriott.com/brands/ , you can see they are segmenting Sheraton into the same "Classic Premium" category with the main Marriott hotel brand, Delta Hotels, and Marriott Vacation Club. In my opinion, Starwood had let the Sheraton brand decline a bit over the years, so Marriott may be recognizing this and opting to upgrade the Sheraton experience to make it more comparable with their other "Classic Premium" brands. At least that's how I interpret the article the OP linked to.
 
Ken555 said:
That reads like pure market speak without substance. I hope they brighten up Sheraton as many I've been to over the last five years have been quite blah. Ironically I was at the San Juan Sheraton recently and it actually was quite nice, but I'm sure they'll do a modest update and claim it's fantastic again. Five points for the marketing dept.


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Click to expand...
The renovations to to the Sheraton Grand London Park Lane are spectacular, and the Sheraton Grand Hotel & Spa in Edinburgh was an unexpected delight. The Sheraton Suites at Chicago O'Hare was also a pleasant surprise. Not saying that all Sheratons are amazing, nor that all of the remodels will turn out great. However, there are instances where Sheraton has done well.
 
Sheraton used to be an upscale brand years ago. I think it would be great if Marriott and MVC could restore the Sheraton brand to it previous glory.
 
I generally find Sheratons to be very hit or miss, so if Marriott does anything to bring up the standards of the brand that'd be a big plus.
 
I think we are generally all in agreement. Sheraton used to be quite nice (many years ago), and other than a few exceptions they are in need of upgrade.


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Maui_ed said:
The renovations to to the Sheraton Grand London Park Lane are spectacular, and the Sheraton Grand Hotel & Spa in Edinburgh was an unexpected delight. The Sheraton Suites at Chicago O'Hare was also a pleasant surprise. Not saying that all Sheratons are amazing, nor that all of the remodels will turn out great. However, there are instances where Sheraton has done well.
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I really enjoyed the Park Lane but was disappointed that it jumped categories. I had stayed there two or three times as a cat 4 and it was a great option for London.

I'm glad to hear the Sheraton Suites in Chicago is nice, since I just made a reservation there last week!


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JIMinNC said:
I think when you look at it in the context of some other information, there may be more meat here than at first blush. If you look at the way Marriott International is segmenting their new menu of brands on the following webpage: https://members.marriott.com/brands/ , you can see they are segmenting Sheraton into the same "Classic Premium" category with the main Marriott hotel brand, Delta Hotels, and Marriott Vacation Club. In my opinion, Starwood had let the Sheraton brand decline a bit over the years, so Marriott may be recognizing this and opting to upgrade the Sheraton experience to make it more comparable with their other "Classic Premium" brands. At least that's how I interpret the article the OP linked to.
Click to expand...

I hope you're correct. Looking forward to seeing more specifics from Marriott about their plans for Sheraton.


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lizap said:
Don't see the relationship between Marriott and Sheraton TSs.
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There are now two connections:

1) the Marriott International hotel company acquired Sheraton and the other Starwood hotel brands (Westin, St Regis, etc) a couple of years ago. This includes ownership of the Sheraton Vacation Club brand (as well as the Westin Vacation Club brand). Marriott International also obviously owns the Marriott Vacation Club brand. You can see all of the hotel systems Marriott owns in the list of logos at the bottom of the page at www.marriott.com
2) Marriott Vacations Worldwide (the separate company which owns and operates Marriott Vacation Club) announced in late April that they are acquiring ILG (which owns and operates Sheraton Vacation Club, Westin Vacation Club, and the VSN network). If that merger closes as expected by September 30, a Marriott-afilliated company will also own and control the Sheraton and Westin timeshare programs.

So, to summarize - the Marriott International, Inc. hotel company owns the Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club branding rights; and after September 30 (if all goes according to plan), Marriott Vacations Worldwide, Inc. will own, operate, and manage the Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club programs and sales.
 
My first visit to Hawaii was at the Sheraton Black Rock in Maui in 1992. We booked an all inclusive trip for 2 people at an oceanfront suite, just a few feet from the ocean for $1500 for 2 adults. That price included ocean front hotel room for 7 nights, car rental for one week, daily breakfast and airfare for 2 adults. I thought it was expensive back then, especially since I was in my late 20s. Looking back, I was a very lucky 20-something year old to have had such an amazing experience at that age with my boyfriend. With no parental help!

Now the cheapest oceanfront room without airfare and any other extra is approximately USD 3,667.83. If you add in airfare. car rental and breakfast, it would easily cone out to $5500 to $6000 for the week.

It just shows how inflation changes things. We may think MFs are high now but hotel fees will go up proportionately.
 
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It was asked of the MI CEO if they may spin off or sell the Sheraton brand. They didn't seem to be interested in doing that as a lot of Starwood income came from that very brand. There are a lot of inconsistencies with the properties and it seems that this is what Marriott hopes to fix. Bring some uniformity to the customer experience.
 
Funny, but I kind of hope not. I've always found Marriott to be cold and sterile (based on a few hotel stays, have yet to stay at a Marriott timeshare). I like the warmer vibe I get a Sheraton properties (many hotel stays and 3 of their timeshares on many occasions). I'm not sure I'm going to like a Marriott overlay on Sheraton.
 
MMmmmmm.

I've stayed in a few Sheratons and Marriotts myself.
Humbly spoken, I've seen quite a few Sheratons that could definitely use a Marriott touch here and there...
Of course, I do appreciate the 'warmer?' atmosphere in some of the Sheratons.

ymmv.
 
I think Ken555 had it right - we are all saying the same thing - Sheraton needs to do some brand "refurbishing" - the brand does not convey "top drawer" and needs some help. To balance the scale, when we were at the Sheraton Grand London Park Lane in April, we spoke with another guest who had booked at a nearby Marriott (did not catch which one) but checked out after one day and checked into the Park Lane. Her description of the Marriott was that it was "deplorable". If the refurbishing of the Park Lane is an indication of things to come for Sheraton, they are on the right track.
 
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