Eric B
TUG Member
- Joined
- Jun 10, 2017
- Messages
- 6,138
- Reaction score
- 5,795
- Resorts Owned
- Vacation Village, Wyndham, WorldMark, Vistana, Vidanta, Flora Farms, HGVC Max, and some independents
My thoughts on the subject of metrics are that they are only worthwhile if they are meaningful, measurable, and actionable. I don't think the metric of owner occupation percentage changes meets any other than the measurable, and as reported by Wyndham that doesn't really seem to fit either since it's not well explained. I read the email with a great deal of skepticism because it seems like a lot of spin and makes a lot of assumptions that don't seem really well supported.
One metric that they don't seem to be touting is the change in the number of owners and the number of points owned. IIRC, there was a slide that flashed up briefly in the annual meeting showing a decline in both of those numbers. If I were working in the C suite at Wyndham, that would be one of the things I would look at as a metric and I sure wouldn't be bragging about it if they are both declining. I have a hunch that the numbers won't be going in a great direction for them this year, either - hence the spin.
Looking at the owner occupancy rate from the perspective of whether it's meaningful gives me some pause. I don't believe that Wyndham's Mission or Vision are to drive up owner occupancy rates at Club Wyndham resorts as opposed to delivering meaningful and enjoyable vacation experiences to owners, renters and exchangers wherever they stay. That latter one seems more like what it should be - otherwise they should divest RCI, Registry Collection, and Extra Holidays. I'm also not all that convinced that it's actionable to any great extent. The email seemed to draw the conclusion that their prioritizing owner reservations is what drove up owner occupancy rates, which might be believable if that was all that was going on. IIRC, though, there have been a number of restrictions on travel that could be preventing owners from going elsewhere. I could be mistaken, but would guess that the inability to go to a lot of Caribbean and Mexican resorts led to a lot of owners not exchanging in Wyndham and in a lot of other mini-systems. It will be interesting to see if the owner occupancy rates continue to rise with the greater restrictions on guest reservations and rentals they're instituting next year - it will also be interesting to see if the top line numbers for owners and points owned are at all effected by the greater restrictions on use of the ownership (which can include rentals).
I think there's a fairly rational basis for the decisions they made on restricting the VIP benefits. The way things worked before didn't seem to align the incentives well with the desired behaviors of the consumers when it comes down to it. We'll see whether the guest restrictions continue to provide the benefits Wyndham seems to be touting them as providing, particularly with the issues they seem to have with setting the rules up for their implementation clearly enough for their IT systems and their customer service folks to get them done right.
One metric that they don't seem to be touting is the change in the number of owners and the number of points owned. IIRC, there was a slide that flashed up briefly in the annual meeting showing a decline in both of those numbers. If I were working in the C suite at Wyndham, that would be one of the things I would look at as a metric and I sure wouldn't be bragging about it if they are both declining. I have a hunch that the numbers won't be going in a great direction for them this year, either - hence the spin.
Looking at the owner occupancy rate from the perspective of whether it's meaningful gives me some pause. I don't believe that Wyndham's Mission or Vision are to drive up owner occupancy rates at Club Wyndham resorts as opposed to delivering meaningful and enjoyable vacation experiences to owners, renters and exchangers wherever they stay. That latter one seems more like what it should be - otherwise they should divest RCI, Registry Collection, and Extra Holidays. I'm also not all that convinced that it's actionable to any great extent. The email seemed to draw the conclusion that their prioritizing owner reservations is what drove up owner occupancy rates, which might be believable if that was all that was going on. IIRC, though, there have been a number of restrictions on travel that could be preventing owners from going elsewhere. I could be mistaken, but would guess that the inability to go to a lot of Caribbean and Mexican resorts led to a lot of owners not exchanging in Wyndham and in a lot of other mini-systems. It will be interesting to see if the owner occupancy rates continue to rise with the greater restrictions on guest reservations and rentals they're instituting next year - it will also be interesting to see if the top line numbers for owners and points owned are at all effected by the greater restrictions on use of the ownership (which can include rentals).
I think there's a fairly rational basis for the decisions they made on restricting the VIP benefits. The way things worked before didn't seem to align the incentives well with the desired behaviors of the consumers when it comes down to it. We'll see whether the guest restrictions continue to provide the benefits Wyndham seems to be touting them as providing, particularly with the issues they seem to have with setting the rules up for their implementation clearly enough for their IT systems and their customer service folks to get them done right.