If the goal is to kill the resale market, and arguably that what all the rumors are all about, then Marriott could easily do so without doing a single thing! I mean instead of 60% resales to current sales price how about 15%?
The ‘ol FairField now Wyndham folks face this – buy a $35k Wyndham week and by the time you get to your car it’s worth $5k. Wyndham sells a boat load of timeshares every day. Marriott could easily do this too – by not doing a single thing.
How?
Simple, Marriott would stop exercising the ROFR and watch resales fall to 15% of current sales and then buy them for peanuts.
So if you guys want to worry about Marriott killing the resale market this way leaves no fingerprints – no bad press – no class action lawsuits – just do nothing.
What shall we worry about next?
Marriott is not trying to kill resales, they are simply trying to make as much money as they can without regards to what it does to owners. ROFR raising resale prices is a joke. Westgate has ROFR and their resale prices are in the tank. Pahio/Wyndham is exercising ROFR and you can buy a 1 bed room Kauai week for under $500. Marriott's prices are as high as they are because of the quality of the accomodations and the locations of their resorts, not because of ROFR.
ROFR doesn't raise resale prices, it is simply another way for Marriott to make money. If Marriott needs some inventory they ROFR to have more inventory to sell. If someone buys a Marriott week for $1000 then Marriott steals it from the buyer for $1000, not one penny more. Stealing a week for the exact price it has already sold for doesn't increase the selling price, it just changes who owns it for the same exact price it already sold for. If Marriott would set a minimum price or offer to buy weeks for x dollars then they would actually be keeping prices high. Marriott won't bid on auctions which would raise the price or buy your week for a guaranteed price, but they will steal a week that sold cheaply so they can make a big profit selling it themselves.
The fact that so many weeks have sold for low prices recently but weren't ROFR'd by Marriott shows that they simply don't need the inventory at many locations in this economy. If ROFR was designed to prop up prices they would ROFR all low prices at all resorts, not pick and choose when and where they will ROFR. To believe that ROFR was set up to help owners resale prices is insane. When a week sells on e-bay for x dollars, and Marriott steals it using ROFR for the same price, please tell me how much they raised the price for that owner. The answer is the owner got the same thing he would have gotten if Marriott didn't have ROFR. The only winner there is Marriott who had weeks or months to decide if they could use that week in their inventory for the price it already sold for. If Marriott doesn't need the inventory the buyer gets it, if the price is higher than Marriott wants to pay the buyer gets it, if it is good for Marriott the buyer is out of luck.
In my opinion ROFR actually hurts resale prices because many people won't bid on them after they have had one or more sales they purchased stolen from them by Marriott. The less buyers there are making offers on the resales, the less the weeks sell for.