Marriott Vacation Club is considering the introduction of a new usage option for its current Owners focused on enhancing the flexibility of the current product. Today an Owner buys a deeded week which he/she can use in weekly increments at either his/her Home Resort, trade for other resorts within the Marriott system, access an Interval International affiliated resort or trade for Marriott Rewards points.
The future use options may enable the Owner to break up his/her week into smaller increments of 3 or more nights (possibly even nightly increments) including weekend stays, check-in any day of the week or bank/borrow parts or all of his/her week in the future to stay at a Marriott Vacation Club resort. All this added flexibility is enabled through a points based exchange program referred to in the following questions as the Vacation Points Exchange Program.
If choosing to enroll, the Owner may either receive Vacation Points for a short-term period (such as up to three years) or in perpetuity (indefinitely). Each year, an annual allotment of Vacation Points would be credited to the Owner for use. The plan is considering the administration of all exchanges (internal within the Marriott Vacation Club system, external to affiliated Interval International resort, trades for Marriott Rewards Points) within the Marriott Vacation Club system to be managed through Marriott Vacation Club instead of Interval International. If an Owner chooses NOT to enroll, he/she would continue to use his/her vacation ownership just like today.
In the future, if enrolling into the Vacation Points Exchange Program, an Owner might take several trips of different durations to different Marriott Vacation Club resorts within a year. Or he/she might take one trip and bank the remainder of his Vacation Points balance for the next year use. Or he/she might take a trip of 5 nights to a highly demanded resort during peak season. The new flexibility of the program would enable the Owner to customize his/her vacation according to his/her preferences, enabling many different possibilities to vacation with Marriott Vacation Club.
An Owner could participate in the Vacation Points Exchange Program by enrolling one or more of their current weeks. Based on the unit type and season, they would receive an annual allocation of Vacation Points, which are then available for use. At the end of each year, your unused Vacation Points would either be 'banked' into the next year or expire and you would receive your next annual allocation of Vacation Points.
Weeks which are in high demand (demand is based on following factors: resort owned, week owned, view owned) will be worth more Vacation Points than those weeks which are in less demand. Future vacation options would be evaluated based on the same criteria. For example, Ski Season in Park City, UT would require more Vacation Points than Hilton Head during the winter. It is therefore possible that when trading in your week you might not have enough Vacation Points available to access a particular resort at the time of year you desire. In that case you would have the option of banking and borrowing or purchasing more Vacation Points. Conversely, if you have a highly demanded week you might have more than enough Vacation Points to access the resort of your choosing and could use the remaining Vacation Points for another trip.
For example, assume you own a 2-bedroom Villa during Platinum season, and you're given an annual allocation of 28,900 Vacation Points. The following are four hypothetical scenarios of how you could use your 28,900 Vacation Points in the future:
Option 1 - Minimal change, use your full points for a full week at a resort you desire
· Go to Myrtle Beach during Platinum season and stay in a 2-bedroom villa for 7 nights.
Option 2 - Change the number of bedroom and access a more highly demanded resort during peak season
· Go to the Caribbean to stay at a 1 bedroom during Platinum season for 7 nights
Option 3 - Change the number of days and season when you travel and turn 7 days into 14 days
· Go to Las Vegas to stay at a 1-bedroom during Platinum Season for a weekend (2 nights), AND go to Mountain Region resort to stay at a 2-bedroom during Silver Season for 7 nights AND go to Orlando to stay at a 2-bedroom during Gold Season for 5 weekday night
Option 4 - Bank one year of Vacation Points to go to Hawaii
· Through banking one year of Points, you will have 57,800 Points
· Go to Hawaii for a 2-bedroom during Platinum Season for 7 nights and still have 9,000 Vacation Points to bank to the following year
Today, you trade your week hoping to be confirmed into a high demand destination. In the Vacation Points Exchange Program, your current week may not provide you with the annual Vacation Points required to access a 2-bedroom villa at/during a high-demand destination or week, but you would know the required Vacation Points needed to access the high demand destination prior to making the reservation.
What do you think about the concept that in the new program not all weeks equal the same number of Vacation Points?
Consolidated Service Fee
In the Vacation Points Exchange Program, fees that are currently paid on a per transaction basis may be consolidated (with the exception of maintenance fees). For example, currently Owners pay the following fees (depending on usage) when using their week.
Reservation change fee
$29
Lock-off Use
$75
Split-week Use
$75
Interval International Annual Membership Fee
$64
Interval International Internal Exchange Fee
$99
Domestic Trade for Marriott Rewards Points
$104
International Trade for Marriott Rewards Points
$124
Interval International External Exchange Fee Domestic
$139
Interval International External Exchange Fee International
$154
In the Vacation Points Exchange Program, there may be an annual fee of $159 which may include these and other transaction fees currently paid on a per transaction basis.
All internal reservations to Marriott Vacation Club resorts may be managed through Marriott Vacation Club. You would no longer use Interval International to trade to another Marriott Vacation Club resort. Trading to a resort outside of the Marriott Vacation Club system would still require the use of Interval International, but this may be managed through Marriott Vacation Club.
How appealing do you rate the concept of an annual Consolidated Service Fee?
Reservation Window - The reservation window is the period during which you are able to make a reservation for varying lengths of stay. Currently you can book either 13 or 12 months before your arrival date depending on the number of weeks you own. Please assume at the time of reservation you have enough Vacation Points available to make that reservation. Marriott Vacation Club is considering setting the reservation window as follows:
· Reservations can be made 12 months before date of occupancy, with a requirement to make reservations of 7 nights or more
· At 6 months before date of occupancy reservations can be booked for 3 nights or more
· At 1 month before date of occupancy, reservations can be booked in nightly increments
Any Day Check-In - As part of the new Vacation Points Exchange Program, Marriott Vacation Club is considering offering Any Day Check-In. In other words, you would be allowed to check in on any day of the week, not just on weekends as it is today.
Weekend Stays - As part of the Vacation Points Exchange Program, Marriott Vacation Club is considering offering Weekend stays. You would check in on a Friday or Saturday and check out on Sunday or Monday.
Enrollment Period – If you chose to enroll in the Vacation Points Exchange Program, it might be for a three year period. After three years you would have the choice to auto-enroll (no action required) your week(s) or return to the current program (opting out). How desirable would a three year term be?
Home Resort Guarantee - As part of the Vacation Points Exchange Program an option may be offered to retain the home resort priority you currently have with your week. A new option may be offered in addition to, or in place of your home resort priority that would guarantee a fixed week at the resort where you currently own for a period of 3 years. This option would be limited to a specific percentage of villas for each week of the year.
Preferred Resort Priority - Instead of a Home Resort Guarantee, what if you had priority access to a group of similar resorts (such as beach locations, golf resorts etc) for a period of time? For example, if you could specify that for the next three years you would have priority access to any property within the Marriott Vacation Club system that has direct beach access. Similarly, what if you could pick the three specific resorts within the Marriott Vacation Club system you want to stay at for the next three years and have a priority access to those resorts?
Assume you enroll your week into the Vacation Points Exchange Program and you receive 25,000 Vacation Points. This would be equivalent to the number of Vacation Points a first time buyer would receive for a $25,000 purchase. How likely would you be to pay a fee of $3750 to have a Preferred Resort Priority for a three year period?
To recap, the main elements of the Vacation Points Exchange Program include the following:
· Consolidated Service Fee
· All internal exchanges managed by Marriott Vacation Club
· Reservation Window (ability to make the reservation at the point most convenient to you)
· Any Day Check-In
· Weekend Stays
· Home Resort Guarantee
· Preferred Resort Priority
· Banking/Borrowing
· Variable length of vacation
· Flexible number of bedrooms
Potential Membership Levels – Marriott Vacation Club is considering introducing a tiered loyalty program where Owners would gain access to specific benefits in reward for their loyalty.
If Marriott implements the above described Vacation Points Exchange Program, new properties may be sold within this program. Rather than selling a deeded week, Marriott would be offering a certain amount of Vacation Points for sale. These Vacation Points could then be used in the same way as you would use your Vacation Points if you enroll your week.