- Joined
- Aug 2, 2006
- Messages
- 7,265
- Reaction score
- 318
- Location
- NY
- Resorts Owned
- Marriott Aruba Surf Club 2 & 3BRs
m,
Along the lines of your writing, in my opinion it does not appear that the Asia Pacific program is very successful either. I know Marriott had a huge write down on their last earnings report for Asia. The resort that was really built to host the AP program, Mai Khao Beach VC, appears to have plenty of vacancy. It is a beautiful property, but it is not beachfront like the brand new Renaissance just down the street is. Instead of ocean, you overlook the Anatara Phuket resort which is a 50/50 venture Marriott has itself in (very interesting property if you have time to look at it online). Marriott Vacation Club actually has their offices in the hotel building of Mai Khao Beach. The MVC Bangkok Empire Place is also barren (before the conflicts here). The Empire Place is a points or II only destination - no deeds sold on it. When we visited Empire Place a while back, it was a ghost town.
Another point which can gauge the success of the AP program is resales. Resales are very few (many timeshare brokers have never heard or seen of the program), which either tells me:
1. They just have not sold that many programs.
2. People who buy, like them and do not sell.
3. People who buy, do not want to lose face by selling it for a big discount.
I just have a feeling that compared to deeded weeks, the sales are quite soft. It could be a different story in a more "spend happy" environment like the USA. However, Americans will be more apt to compare the program to buying a deeded week on Ebay. Maybe Marriott will go back to exercising the FROR?
Thanks Asia. Actually, you confirmed what I thought would be the case but since I hadn't heard any real info. on it I didn't want to speculate. I know that looking at the system and the point value assignments, with the large disparities, I couldn't imagine trading my weeks into it for free, let alone paying 5K a pop.
The HGVC program outlined above seems like a user friendly program, and their MF structure would carry-over nicely into a transformed Marriott program, but I think there would be a lot of very angry owners at higher end resorts who would balk at getting the same or similar point allotment as a Plat. Orlando owner, for example. Of course, their extra cost would be to ensure home resort priority, like it always was.
I have to agree with Pete, though, that the HGVC program has some very nice features, and I could foresee it being an easy transition in many respects. What I am not so sure of is that it will help Marriott sell its overpriced weeks at Marco, for example, which purely a points system with no home resort would. I understand they made a misjudgment there and took a hit, but I hope wanting to sell those weeks at a profit doesn't cloud their judgment as they develop an overall system.
The more I mull over the HGVC system, the more akin to the concept of Platinum weeks trading for other Plat. weeks (as Marriott was mostly sold) it seems, and gives the advantage of more time if trading Plat. for lower seasons, for example. It stabilizes the equity of trades for like seasons across the board, and gives respective value up or down for trading across seasons, but mostly doesn't distinguish between different properties. I am not sure how owners of the high end weeks would view this.
I am intrigued, though, that HGVC, like DVC, is a user friendly program and retains resale value, despite not denigrating resale buyers to second class status. I think that alone says a lot for their program.
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