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Originally Posted by wmauryd
Here's the article:
It's not directly related to Southcape but it's interesting to read about the $80k in unpaid vouchers, awarded by a Cape Cod timeshare marketing company, today on http://www.capecodonline.com/
How are sales going at Southcape anyone? Are promotional meal vouchers being awarded for tours?
Here's the article:
Promotional coupons burn businesses
By PATRICK CASSIDY
Published: March 21, 2009
DENNISPORT - For years, Cape Cod Holiday Promotions worked just like similar marketing strategies. Visitors who agreed to tour timeshare properties received coupons for restaurants and other tourist-friendly businesses. The marketing group reimbursed participating businesses for the value of the coupons used by customers.
Businesses got new customers. Customers got discounted meals or some other service, and the timeshare business made money from the people who purchased a vacation getaway. Everybody made out.
But not this year.
At least a dozen businesses who honored the coupons are owed approximately $80,000 and no one can tell them when they will be reimbursed.
One business owner is considering legal action, while others - leery of spending money in small claims court to chase down a few thousand dollars - have either stopped honoring the vouchers or are simply keeping their fingers crossed that they'll eventually get what they're owed.
Devitt Adams, a spokesman for a group of timeshare owners at Breakers Resort in Dennisport, acknowledged that he and his partners owe money to businesses who accepted the vouchers.
Adams, also the point person for the Cape Cod Holiday Promotions program, said a multimillion dollar decline in sales has made it difficult for them to reimburse some of the participating businesses.
Two years ago, Adams and his partners, who represent the various owners of 300 timeshare units in Breakers and Edgewater Resort, generated $21 million in sales, compared to $3 million last year, he said.
"We had a catastrophic year for business," he said. It is not clear where the $3 million that was taken in went and attempts to contact Adams yesterday for follow-up questions were unsuccessful.
About 40 businesses have participated over the dozen or so years the promotion has run, Adams said Tuesday. In 2007 the promotion paid out $550,000 to Cape merchants, he said.
"For many years it worked very, very well and everyone was happy," Adams said, adding that he was "personally committed to paying all of these people."
Adams estimated that $210,000 had been distributed to businesses for last year's certificates. An additional $80,000 remains unpaid, he said.
Goodwill, however, does little to make up for the missing money, affected business owners said.
"It makes you not want to participate with these people when you get burned," Felis Barreiro, owner of Alberto's Ristorante in Hyannis, said as he flipped through about $4,000 worth of the vouchers. It was especially difficult to go unpaid during the current economic tailspin, Barreiro said.
"I've got to make my payroll at the end of the week just like everyone else," Barreiro said. Taking the issue to court may not be worth it once attorney fees and other expenses are accounted for, he said.
Business owners in Barnstable, Dennis and Yarmouth who spoke to the Times reported more than $30,000 in unpaid certificates. The Times attempted to contact other businesses involved but they were either closed for the season or shut down for good.
A handful of business owners said they did not encounter many customers using the certificates. Some others said Adams paid them what they were owed.
The scope of the problem became apparent when Matt Muller, assistant manager at Cape Cod Central Railroad, realized his company was owed about $1,000 in $25 vouchers it had honored. Muller, who is also a bookkeeper, said he could not reach Adams no matter how hard he tried. When he contacted other businesses he heard the same story.
"That's probably what irks me the most," Muller said about the lack of communication.
Muller also said it had been hard to get money back for the vouchers even before last year, but not impossible.
"If there's a good explanation I'd love to hear it but I can't even get a hold of Mr. Adams," he said.
Adams said the slower-than-normal sales meant he had to shut down his Chase Avenue office and admitted he was difficult to reach. "There's been nobody here."
Despite the difficult year, the companies Adams works with are not filing for bankruptcy and are going to continue to operate, he said.
In the past five years, there have been complaints about Breakers Resort and Edgewater filed with the local Consumer Assistance Council. But Executive Director Paul Schraeder said he could not discuss the details of the complaints because they are confidential.
The state Attorney General's Office would not confirm or deny whether there is an investigation into Cape Cod Holidays Promotions, a spokesman said.
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