Tesla's long term business plan has them dropping down to a 20% market share between now and 2030 basically. This is all in their plans already in other words - and fully expected as others race to bring BEVs to market ahead of the current market leader.
We have a Tesla on order effective 3/14/2023 - something we have been considering for quite some time now. We have been stockholders for about seven years now. This is our first foray into an actual Tesla product purchase - and I must say it takes some getting used to compared to the dealer model that everyone is familiar with in the marketplace. On a few occasions now I've literally had my finger on the cancel button due to some frustrations with the online ordering and particularly the guesswork over the delivery process. We worked hard to find a MY in existing inventory and put in our order on a matching vehicle with a specific status of "vehicle in transit" on 3/14/2023 with an EDD (Estimated Delivery Date) of 3/24-3/31, specifically because the IRS/Treasury is getting ready to provide more explicit guidance on the battery source components and assembly requirements that will impact how much of the $7500 tax credit purchasers are eligible to receive. These regs are due to change any day now - sometime in March as the IRS site clearly states - and the current legal regs state that when these changes are announced - the existing tax credit regs will change within two days of the announcement - so if you don't actually take delivery of your vehicle by the day after these changes are announced - you'll be subject to the new guidance - which is almost assuredly going to be a good bit less than the full $7500 federal tax credit. This is why we tried to find a vehicle in existing inventory - to take delivery before end of month and maximize our chances of keeping the full tax credit amount.
Fast forward to 3/21/2023 and no change to the EDD after a week gone by. Actually speaking to anyone at Tesla is next to impossible - the only method of communication that is persistently supported is text messaging - which as you might imagine is hit or miss at best. I texted asking for an update on delivery timeframe. I was then told the vehicle, which was manufactured in Freemont, CA, is still pinging in Freemont, CA. Ugh - then why is it even listed as "vehicle in transit"? Still no update today. Many many other folks who order through Tesla that had dates of late March - though in these cases a custom order not an order from existing inventory - are getting pushed out to late April or May or even June. These folks aren't exactly happy campers. To date, I've had what I would characterize as a pretty miserable customer experience during the pre-sales process with Tesla. I would caution anyone if you decide to purchase a Tesla via a custom order - just be aware that you'll get it when you get it and it could be months. Even if you order via existing inventory - don't necessarily expect to receive it any time soon - as is the case with my order. We're now being told it'll be early April timeframe, at best, due to transportation delays. This means we may well lose out on the full $7500 tax credit - which means dependent upon how much we lose - we may cancel our order. Tesla really needs to work on providing accurate information to their customers for delivery timeframes. The rule of thumb I've always worked by in pre-sales is to set the bar low on expectations - and then if you beat those low expectations - you come in ahead with the customer as you have exceeded expectations - Tesla seems to take the exact opposite approach - so I wonder about their leadership capabilities if this is how they do business. This is coming from a long time stockholder mind you - so I'm likely being especially hard on Tesla - but since this is literally the only way to purchase a new vehicle from this manufacturer - their processes have a long long way to go to deliver good customer experiences in my view - and with new BEVs entering the marketplace on a weekly basis right now - if Tesla doesn't get their act together - they are only going to accelerate their market share decline.