Plus, college players now can make big dollars while actively playing football or basketball in season.
Very few make big bucks. This is from a Sports Illustrated article earlier this year:
“One shocking discovery was that over half of NIL deals are valued at $100 or less. Most people hear about luxurious deals with high price tags, but most athletes aren't coming across those often.
The median disclosure value, meaning the middle price tag when all deals are sorted from least to greatest, is actually just $62. The average is much higher at $2,716.”
So, there are a few college athletes who are good enough at their sport, AND also, have the name and facial recognition required to demand six figure contracts. However, those are few and far between. Remember, the NIL money is coming mostly from local businesses supporting their local teams. They aren’t just handing out tens or hundreds of thousands of dollars to an unknown lineman or 2nd team safety. Their businesses wouldn’t be successful if they made decisions like that.