Many of you have expressed your dissatisfaction with the decrease in value for the 7-night and package awards. For those of you who only redeem points for 7 night stays, and never at a Stay Anytime rate, these stays are going to require more points.
We are constantly working to improve the value of the program and, as a general rule, take our cues from member requests as well as the competitive marketplace. We listen to what you say and try to provide benefits that have the highest value.
Mounds of member research and verbatim comments tell us that availability of rooms for redemption stays at the hotel of the member’s choice is a highly-valued benefit. You told us that no blackout dates is very important to you; and the competitive marketplace told us that the time to offer the benefit had come. But we felt that we could provide more. Not surprisingly, the 50% Platinum bonus and 5th night free tested extremely high in terms of program value, so we knew we had to find a way to afford these other benefits.