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Marriott to Spin Off Timeshare Business [merged]

SueDonJ

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A few examples of open questions, now and in the future...

None of us can predict the future so there's no telling exactly what will happen, but most of the items you've listed aren't contractually guaranteed anyway. We can speculate how this latest move might cause future changes to them, but we could have speculated yesterday about changes to them, too.

... Will "vacation club" disappear from Marriott Hotels reservation brands option? What happens to the MOD option?

I don't know why you'd expect MVCI offerings to not be available for marriott.com rentals while they still have the Marriott name attached to them. And as others have mentioned, the Host hotels that were spun off are still available through marriott.com.

The MOD discount is one of the things about which we could have speculated yesterday - it's not guaranteed. But again I don't know why we should expect that it will disappear because of this action - it's a discount that's more likely to be applied when MVCI Owners rent MVCI resorts than Marriott hotel brands.

... Will charges at a MVCI resort paid with a Marriott card earn the same number of MR points?

... Will stays at MVCI clubs no longer qualify days for elite Marriott status?

Don't know about the same number of MR Points because the amount of any Points earned is determined by the Marriott Rewards stipulations and not our MVCI docs, but the FAQ from MVCI AC in Post #9 of this thread addresses this:
How will this transaction affect my ability to trade my week for Marriott Rewards ® points?
There will be no change in the ability to trade for Marriott Rewards ® points. You will still receive elite credit for stays at Marriott Vacation Club and you will still receive Marriott Rewards ® points if you are renting at Marriott Vacation Club. There will be no changes in your current point balances.
 
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pgnewarkboy

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Marriott has pretty much said this is not a good business. Working in Corporate America and in finance for 30 years this spin off is doomed. It will not be an investment grade company (Marriott's words, not mine) which means it can't borrow money effectively. I would not be surprised to see the new Timeshare company file Chapter 11 in 2 years. I know I now regret my investment. I assume all of the investment have 0 resale value now. In 2 or so years, you will not get credit in the Mariott hotel program for stays at timeshares, I can almost guarantee that. The Marriott hotel company has to maximize their profits. Would you buy under the new timeshare points program. I am sure Marriott will spin off a huge amount of debt to the Timeshare company. I wish I was wrong but I have seen this too many times. Very little will change initially but mark my words in 2 or so years we as owners are screwed.

This is undoubtedly true. A separate corporation is just that - separate. It will have to pay for all interactions with Marriott itself. This is being sugar coated right now for current owners in order to calm what should be a panic. Marriott sold timeshares saying "WERE MARRIOTT!" and people bought accordingly thinking they were buying something better than "the other" timeshare companies. How could you go wrong with the financial power and marketing power of Marriiott behind you? That is all gone. The new company could go out of business in one year or less. Why? Because they can no longer justify their high prices for a non-marriott product. Nobody will pay a premium for a company that will be perceived as circling the drain. Expansion is over. It couldn't be clearer Marriott is out of the timeshare business. That is all owners need to know. They paid a premium for something they no longer have.
 

jerseyfinn

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Well, it was always out of our hands, so I'm not gonna get hard nipples over any of this stuff. It is however insightful that we finally see it out in the open that Marriott has been at odds with itself over what to do about timeshare in this new economic situation. This spin-off move simply demonstrates that they still don't quite know what to do, but a decision has at least been made, so I put it down as progress.

As to all of the other stuff? It really doesn't matter at this moment as we MVCI owners are all along for the ride. For all of us, it's about moving on in life and using your weeks. I'm not gonna buy into any blather or predictions as it is all poppycock!

That said, some Barry reactions to what I read thus far:

. . .I'd hazard a pretty secure bet that it will NOT be good for owners no matter what direction it takes. It will almost certainly mean even higher fees as those become the sole source of income for the company. I'm glad we decided against owning Marriott.

Love the doomsday outlook followed by the "I told you so" foot-stomp which suggests that the rest of us made a big mistake. See ya! :wave:

The "new" company will be independent and could do whatever it wants to do in the long distance future.

Yep, we're all moving into uncharted territory here. "Independent" could also turn into "competitive" , "reliable" and "worthy" given that some of the key managment folks are coming over to the spin-off and I gotta assume that they believe in the product. That's why we owners must remain engaged with the new company and provide participation & feedback. And things could turn out not-so-good as well. :(


Marriott doesn't see timeshare as the growth business it once was. The hotel business on the other hand is a business that is seeing an uptick. Timeshare is forecast to remain flat for many years to come. Also, given their glut of inventory, it is an albatross to Marriott's other businesses.

Not only did the timeshare business slow down, it evaporated! Marriott ( like the rest of us ) was unprepared :shrug: for what the recession had in store for us. We can now see that in terms of things timeshare, Marriott lost it's nerve and it's focus as they hurriedly roll out Destinations Club which confused and angered legacy owners and has had a tepid response from the non-MVCI public. "110,00 enrolled weeks" does not a success make. It simply tells you how many weeks are enrolled and not how many folks are throwing those enrolled weeks into the internal trading queues < hint: it remains safer to stay with Interval just like agreeing with your wife is easier than telling her what you really think :ponder: )

. . .I know I now regret my investment. I assume all of the investment have 0 resale value now. In 2 or so years, you will not get credit in the Mariott hotel program for stays at timeshares, I can almost guarantee that . . .

So what is 400,000 times zero? Let's get real. Our timeshare product still has a value. Whether it's the value we each subjectively desire is another matter. The present economy and recession has really knocked our nation for a loop. What I do know for certain is that neither individuals or corporate big shots ( ummm like Marriott :doh: ) know everything. Perhaps it is more accurate to say that at this particular point in time, it's extremely difficult for we owners to establish the true value of our weeks as the ecnomy remains dysfunctional and much more time is required for the murky waters to settle out ( I fear it will be several years ).


. . .Also, perhaps SpinCo will become aggressive and acquire Interval International since they will need a stable revenue base -- II generates $100M in revenue per quarter and is cash flow positive. We know that SpinCo will still earn reasonably strong management fees from the existing portfolio . . .SpinCo still has the Marriott and Ritz Carlton brands to protect and will figure out a way to generate the recurring cash flow that is needed. . . .

Too early to tell, but the idea behind a spin-off is to realize specific goals/value otherwise not achievable as a whole. So why not? At least this demonstrates how innovation might indeed benefit everyone . . . I think the key ingredient here is "time" as it seems like the economy is gonna need a lot of that.

If MVC does not provide a good product at a good price, what wold prevent an owners association from changing to another management company . . . I don't see that this announcement really changes anything in the short term, and in the long term the total package depends on whether and when the economy recovers.

I see the thought. BUT we MVC folks gotta figure the impact of the Trust upon who controls what at our resorts. Resorts that are not a part of the Trust are free and clear to empower their HOAs. However, resorts at which the Trust owns the majority of inventory at a resort means that we MVCI folk do not possess the power we think we do as we can be outvoted by the Trust's majority ownership. Not everything Marriott did with Destinations was benign. You hit the nail onthe head about the economy. If we want to gauge our ultimate timeshare destiny, it rests with an improving economy.

. . . in the end when the dust is settled, each resort HOA will be free to determine whether to continue with Marriott managing the resort. Perhaps it will become more competitive and not be uncommon for resorts to change brands with some frequency and just competitively bid it out like the cleaning service . . .

Like I mention above, the Trust relationship at each resort is going to dictate much of what happens. But absolutely true that some MVCS resorts may become more empowered. Likewise the door is open for the spinoff management to add other chains and companies.

. . .From a practical perspective Mr. Marriott is not going to piss away 21% of his wealth so I don't see any cataclysm in the near term. As mentioned they did the same thing with the HMT Reit and Senior Living.

Yes. There exists a management divide :wall: which puts all of this into motion. I'm just hoping that Mr. Marriott who has now kicked us out of the Boca house continues to allow us to stay dry beneath the cover the spinoff back porch now affords us.

If you believe that the timeshare industry is dead, then this is another nail in the coffin. If you believe that the timeshare industry is morphing from the old model into the new "destination/experience" model that the DC points is selling then this is an exciting opportunity to break new ground, consolidate old dead companies and transform the business into something better

Well yes and no. We each have our beliefs, but what matters here are not beliefs but rather our ability as MVCI owners to find the true reality out of this fog into which our nation's rank economy has dumped all of us. TUG and opinions posted are not reality, they are subjective opinions ( just like my own words here :eek: ). But, there's a lot of engaged owners here who bring their collective perspectives and experiences into view. This can help us better focus on how to deal with this continuously changing destination travel situation we each find ourselves in. Our fate ultimately flows from a recovering economy. The timeline remains another unknown. Both we and the spinoff managment exist in this environment.

In the meantime, enjoy your vacation weeks at MVC or wherever you trade into.

That's one bottom line which is 100% true.

Hang in there folks. All we can do is go for the ride and see where it takes us. ;) We ourselves will be down in Florida for a couple of weeks. At least I now have something to talk to the GM about.

Barry
 

siberiavol

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There is no requirement that points unsold and the use they represent be given to the system for access. It doesn't do anything to improve availability to points members as all the inventory they are entitled to is what is sold & fees paid for. The Marriott holdings COULD be made available as well but why would tehy do that? They can rent it and use it as incentives - or anything else they want. But placing it in the pool is like giving it away so they are unlikely to do that in any big way.

They don't have to release the trust weeks(days) but they do need some non trust inventory. I haven't purchases any points and was able to have access to both Marco Island and Crystal Shores in platinum season for 2011 and 2012. These are prime properties if rental rates are any indication.
 

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. . . If we want to gauge our ultimate timeshare destiny, it rests with an improving economy. . . .

Well, few are going to disagree with this statement. I myself am hoping for better days. All is certainly not gloom-and-doom. There is always hope for the future: our political parties might someday join hands and sing Kum-bye-ya around the campfire and begin working together to shrink the deficit; those who hate us might start loving us so that we can cut our defense budget; OPEC might decide to sell their oil to us real cheap so that we can continue take our vacations (I'm sure this last point is an agenda item at all their meetings).

One of the posters in this thread believed that Marriott should have not attempted to fix something that was not broke by implementing DC. Hmmmm. If it wasn't broke, I wonder whether they would have implemented DC in the first place? I know this seems shocking: but I bet that Marriott has not been in the timeshare business because they like us and have wanted to make our lives richer.

In any event, I think it will be very exciting to watch what effect this current change will have on Marriott resale values. I'm sure the lines are forming already at all the timeshare resale brokerages.
 

windje2000

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Well, it was always out of our hands, so I'm not gonna get hard nipples over any of this stuff. It is however insightful that we finally see it out in the open that Marriott has been at odds with itself over what to do about timeshare in this new economic situation. This spin-off move simply demonstrates that they still don't quite know what to do, but a decision has at least been made, so I put it down as progress.

As to all of the other stuff? It really doesn't matter

Marriott's core competency is brand management. That's where it can create maximum value.

The timeshare business requires a lot of capital. Its cyclicality introduces considerable uncertainty to the otherwise highly predictable cash flow generated by the various Marriott brands. As a result, Marriott's market multiple took a haircut. Because it owned timeshare. By spinning it off, the value of the sum of the parts will exceed its value as a combined business.

That's old news to Marriott. I'll bet a long succession of Wall Street slicksters have made that presentation to Marriott management. Yet, Marriott management kept timeshare around despite that attribute. Why? Because it generated huge 20% pretax margins. They could live with the capital intensity and the cycles. They were rewarded with huge pretax margins. And they liked the way timeshare worked with the hotel/resort business.

But the latest cycle (and the $750M earnings hit) doomed timeshare as part of the Marriott business.

Would this divisive reorg (spin-off) have happened if sales had rebounded with the advent of Dclub? My view is that it would have. It gets back to what their core competency is. Brand management. Not real estate development.

Historically, Marriott has exited Host, the assisted living business and now timeshare.

Could they have sold the timeshare business? It has a built in cash flow, locked in customers and a substantial inventory of finished goods. It owns property in various stages of the development pipeline in some good locations. The answer is yes, it was saleable.

They could have sold it to a buyout shop, or a Carl Icahn or a buyer of a similar ilk. I'd bet any of the other big timeshare players would have bought it.

But they didn't go that route. The name is staying on the door. The relationships with the hotel/resort business continue. As long as the Marriott family controls 21% of the stock, it effectively controls Spinco's future since an acquirer can't get enough stock to consolidate the tax returns.

Marriott developed the timeshare business in tandem with its hotel resort business in many locations.

Would they want a competitor literally sharing the real estate with them? I think not.

Would they want to sever their relationship with half a million of their most loyal customers? I think not.

And they aren't. Notwithstanding that some of those customers are less than happy with the big M. That is fixable. If they want to fix it. Will Weiscz and Co. be looking to mend fences with any owner who is less than enchanted with Spinco? I would hope so. They are the best customers.

We should all recognize that the sky has not fallen. At least not yet.

View the glass as at least half full. Take a long drink, put your feet up and enjoy your vacation at what are truly magnificent resorts. But keep your eyes and ears open.

I'm with Barry for now. Que sera sera.
 

funtime

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We tuggers pride ourselves on not buying retail, urging people to rescind on retail contracts, looking for great deals on ebay - and let's face it - pinching our pennies. We also look to the large corporations such as Marriott to keep building new resorts so that we can have more places to trade into and to enjoy. Well it is kind of obvious but the brand new big resorts thrived when retail purchasors happily bought units. We current owners who trade in were just the apparent unintended beneficiaries of new resorts.

There has to be a new model - I do not have the answers but hopefully the new model can benefit from owner input - after all we have years of experience with the product. Funtime
 

turnberry

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New Economic Cycle - New capital problem

Hey Folks --- This operations vs capital dilemma is not new for Marriott. So, before jumping to conclusions as to eventualities, let's try some historical perspective:

Those of us who are Marriott hotel junkies remember it was 20 years ago and three economic cycles ago that the old Marriott itself was split into two new companies for --- guess what --- the purpose of isolating capital debt (caused at that time mainly by hotel overbuilding).

That plan had two parts and successfully solved the company's capital problems of the era:

Part 1. The "old" Marriott was split into two new entities:

A. The new Marriott International became the hotel operating and franchising company (and developer/manager of the MVCI/MORI resorts).

B. The new Host-Marriott became - among other things - the debtor of the company's capital debt.

Part 2. The company moved into the hotel franchising business big time -- which brought many new players into the fold to manage AND INCUR DEBT to build, open and/or manage Marriott-branded hotels (and allowed multi-branding of hotels with varying amenities).

This two-step initiative was designed - and was successful - in doing one of the things that Marriott is now attempting to do with MVCI/MORI resorts --- to isolate and service resort development debt.

If that part was successful with the hotels 20 years ago - Marriott is probably thinking - why not try it with the timeshare system?

What goes around comes around!
 

timeos2

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We tuggers pride ourselves on not buying retail, urging people to rescind on retail contracts, looking for great deals on ebay - and let's face it - pinching our pennies. We also look to the large corporations such as Marriott to keep building new resorts so that we can have more places to trade into and to enjoy. Well it is kind of obvious but the brand new big resorts thrived when retail purchasors happily bought units. We current owners who trade in were just the apparent unintended beneficiaries of new resorts.

There has to be a new model - I do not have the answers but hopefully the new model can benefit from owner input - after all we have years of experience with the product. Funtime

No one is building new timeshare units - just recycling what is already a massive glut of largely unsellable inventory. Even if Marriott wasn't spinning off what they appear to feel is a losing operation they weren't about to plan/build anything new anytime soon. Even the biggest groups can't afford to build inventory and to be realistic if there is never another new timeshare built anywhere it would still leave us with too many overall. It just isn't justified and in most cases cannot get the incredible amount of financing needed.

The "new model" should be improvements to the existing resorts to upgrade them to today's standards rather than unneeded (and unwanted) "bigger and better" (which all too often really isn't) next door or down the block. Let the owners take over and it will happen in most cases. Let the model be to sell what exists at a reasonable price level not a need to pay to move it on to a new owner. When THAT occurs we'll be ready to maybe talk about a few new units here or there (and NOT LV or Orlando Hilton!)
 

yumdrey

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We tuggers pride ourselves on not buying retail, urging people to rescind on retail contracts, looking for great deals on ebay - and let's face it - pinching our pennies.

Actually, I thought the same thing yesterday, right after I read that article.
We (tuggers) made developers suffer :eek:
 

dioxide45

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A few examples of open questions, now and in the future...

Staying at Aruba Ocean Club ... separate check-in desks ... charging at Marriott resort restaurants ... etc.?

Will "vacation club" disappear from Marriott Hotels reservation brands option? What happens to the MOD option?

I don't see why it would dissapear. All those hotels out there that are owned by other companies and investors and carry the Marriott brand are available on Marriott.com. This will be the same situation.

Will charges at a MVCI resort paid with a Marriott card earn the same number of MR points?

I think the Owner Advocate answered this question.

When Marriott hotels rents out a club unit, who gets what share of the income, Marriott, SpinCo, Club? For trust and non-trust resorts?

Marriott gets a franchising and licensing fee but income would go to SpinCo.

Guests at Desert Village I used to get free access to some Resort facilities. Now you have to pay. Will this become universal whenever a Club and a Resort share grounds? Will the whole shared grounds thing start causing lots of daily and even eventually legal problems?

This won't change since those deals are with the local hotel owners and not with Marriott International

Will stays at MVCI clubs no longer qualify days for elite Marriott status?

I think the Owner Advocate answered this question too.

As ongoing customers who must eventually support SpinCo's viability, do we have to worry about SpinCo have to send Marriott Hotels a check every time an owner trades for MR points for their week? How big a check?

Marriott currently sells points to many companies to offer up. Chase buys points from Marriott so they can offer them to people who use their credit cards. I am sure the same thing will happen here. When an owner trades for MR points, that week will be rented out and the revenue should help cover the cost of those points. I would think this currently happens today.

I could go on and on ... but I'll let others.
 

dioxide45

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Not much will change

Sure there can be some doom and gloom thoughts. I even had some yesterday, but in the end, not much will likely change for us.

The separation allows Marriott International to shed some junk from it's books and no longer be held down with the debt and inventory it is having to carry with MVCI.

MVCI will become a new company and should be able to hold it's own. If it needs to file chapter 11 to restructure it's debt it will do so. We know now that chapter 11 isn't really a bad thing in many cases. It allows companies to restructure debt and come out stronger in the end. Shareholders don't usually make out well and usually lose everything, but for owners and customers there really shouldn't be much change.
 
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lynne1956

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Marriott to sell off timeshare business??

I just saw a blurb about this on USA Today email. Anyone have anymore information?
Lynne

Marriott to spin off timeshare business
By Barbara De Lollis, USA TODAY


The Wall Street Journal reports that Marriott International will spin off its timeshare business, a once-bright profit source that faded during the recession.

The spin-off should happen by the end of 2011, taking with it 10% of Marriott's total revenue.

"We've never really been interested in walking away from this business," Marriott Chief Operating Officer Arne Sorenson told the Journal on Monday. "But the last few years have been extraordinarily difficult. This recession was harder on the timeshare business than last recessions."

For Marriott, key industry measures have been rebounding this year after the recession thanks to increased business travel - even exceeding expectations, the article notes.

But the leisure-traveler-oriented timeshare business has continued to lag as sales have slowed and buyers face bigger obstacles meeting stricter financing standards. Marriott's timeshare revenue sank by about 30% since 2007, the article says.

The spin-off will create the world's largest standalone timeshare business, the Journal tells us, with around $1.5 billion in unsold assets and 400,000 owners. It owns 71 properties with 33,000 rooms.
 

timeos2

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&quot;We've never really been interested in walking away from this business,&quot; Marriott Chief Operating Officer Arne Sorenson told the Journal on Monday. &quot;But the last few years have been extraordinarily difficult. This recession was harder on the timeshare business than last recessions.&quot;

Wow. Quite a quote. Left implied but unsaid in "We've never really been interested in walking away from this business" is BUT NOW WE ARE! Wow.
 

windje2000

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Wow. Quite a quote. Left implied but unsaid in "We've never really been interested in walking away from this business" is BUT NOW WE ARE! Wow.

Actually, they aren't 'walking away' from this business.

The Marriott name is still on it and they will control it, by virtue of the franchise agreements that directly control the use of the name and 'indirectly' the management of the resorts.

They will have the ability to prevent anyone from acquiring it by terms of the agreement for the use of the name.

They will have family ownership of 21% which also serves to dissuade potential buyers for tax reasons.

What they accomplish is putting just as much distance as necessary between Marriott and the timeshare business to

1. get timeshare's numbers off their books, and

2. move timeshare to its hotel model.

If they wanted to walk, they would have sold it lock stock and barrel.
 

tombo

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Actually, they aren't 'walking away' from this business.


If they wanted to walk, they would have sold it lock stock and barrel.

When the official statement is:
""We've never really been interested in walking away from this business," Marriott Chief Operating Officer Arne Sorenson told the Journal on Monday. "But the last few years have been extraordinarily difficult. This recession was harder on the timeshare business than last recessions."

The translation is yes they are walking away. He didn't say times have been tough but we are standing by our timeshare division. He didn't say we are investing more capital into the timeshare division because it is going to be an integral part of Marriott Inc for many years to come. He said we were never interested in walking away from this business BUT.............. there is no other way to read that other than they are walking away.

If your spouse says I never planned on divorcing you BUT the last few years.........., you better hire a good divorce lawyer. they are not telling you that things will continue as they always have, they are telling you the good times are over.

Now as far as selling it, the best way to do that is to create a separate company which can easliy be sold.The stock is already in place, they have valued it and the assets and liabilities, and a sale would be simple for a stand alone timeshare company. If a buyer comes a knocking, the Marriott Timeshare division will be sold IMO. Whether they sell it with the rights to retain the Marriott name as a franchisee is the multi-million dollar question.
 
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disnefile

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When the official statement is:
""We've never really been interested in walking away from this business," Marriott Chief Operating Officer Arne Sorenson told the Journal on Monday. "But the last few years have been extraordinarily difficult. This recession was harder on the timeshare business than last recessions."

The translation is yes they are walking away. He didn't say times have been tough but we are standing by our timeshare division. He didn't say we are investing more capital into the timeshare division because it is going to be an integral part of Marriott Inc for many years to come. He said we were never interested in walking away from this business BUT.............. there is no other way to read that other than they are walking away.

If your spouse says I never planned on divorcing you BUT the last few years.........., you better hire a good divorce lawyer. they are not telling you that things will continue as they always have, they are telling you the good times are over.

Now as far as selling it, the best way to do that is to create a separate company which can easliy be sold.The stock is already in place, they have valued it and the assets and liabilities, and a sale would be simple for a stand alone timeshare company. If a buyer comes a knocking, the Marriott Timeshare division will be sold IMO. Whether they sell it with the rights to retain the Marriott name as a franchisee is the multi-million dollar question.

I agree. You have great insight on this matter. What I am afraid of is really the increases we will see if maintenance fees. I have family that is thinking of walking away from Ocean Pointe because of the high fees and I don't blame them. You can rent for less in many places. This will be an option I will consider for Harbor Lake. I can get a week for $299. and the fees are now over $900. This is going to happen more and more unless prices firm up or demand increases. I do really think timeshares are a dead business. I was commited at one time but will walk when I feel it is in my best interest. I can't believe what Newport Coast and Palm Desert resales are going for and they are two of the best locations.
 

windje2000

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When the official statement is:
""We've never really been interested in walking away from this business," Marriott Chief Operating Officer Arne Sorenson told the Journal on Monday. "But the last few years have been extraordinarily difficult. This recession was harder on the timeshare business than last recessions."

The translation is yes they are walking away. He didn't say times have been tough but we are standing by our timeshare division. He didn't say we are investing more capital into the timeshare division because it is going to be an integral part of Marriott Inc for many years to come. He said we were never interested in walking away from this business BUT.............. there is no other way to read that other than they are walking away.

If your spouse says I never planned on divorcing you BUT the last few years.........., you better hire a good divorce lawyer. they are not telling you that things will continue as they always have, they are telling you the good times are over.

Now as far as selling it, the best way to do that is to create a separate company which can easliy be sold.The stock is already in place, they have valued it and the assets and liabilities, and a sale would be simple for a stand alone timeshare company. If a buyer comes a knocking, the Marriott Timeshare division will be sold IMO. Whether they sell it with the rights to retain the Marriott name as a franchisee is the multi-million dollar question.

Opinions will vary.

If the ultimate objective is to sell it, my view would be that creating a new publicly traded company is probably the most inefficient way to accomplish that goal. One retains far more flexibility in deal structure from a tax, accounting and legal perspective, assets and liabilities included and excluded, etc. by keeping the business as is and simply calling Wall Street, having some deal books put together and seeing what kind of offers and what kinds of structures it receives from what kinds of buyers.

Having a public market for the stock also places an objective valuation on the business. That is probably the last thing anyone who is selling real estate at 2.5 times what it costs to build wants if they are going to sell the business as a whole.

Actions speak louder to me than words. Since the introduction of DClub, everything they have done points to restructuring / repositioning the timeshare business into the existing hotel/resort model, where they manage the operation and brand, but don't own or develop the real estate.
 

bogey21

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What they accomplish is putting just as much distance as necessary between Marriott and the timeshare business to

1. get timeshare's numbers off their books, and

2. move timeshare to its hotel model.

Agree. IMO Spinco will become a rental machine ala RCI within 2 years.
 

tombo

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Opinions will vary.

If the ultimate objective is to sell it, my view would be that creating a new publicly traded company is probably the most inefficient way to accomplish that goal. One retains far more flexibility in deal structure from a tax, accounting and legal perspective, assets and liabilities included and excluded, etc. by keeping the business as is and simply calling Wall Street, having some deal books put together and seeing what kind of offers and what kinds of structures it receives from what kinds of buyers.

Having a public market for the stock also places an objective valuation on the business. That is probably the last thing anyone who is selling real estate at 2.5 times what it costs to build wants if they are going to sell the business as a whole.

Actions speak louder to me than words. Since the introduction of DClub, everything they have done points to restructuring / repositioning the timeshare business into the existing hotel/resort model, where they manage the operation and brand, but don't own or develop the real estate.

But by forming a separate company for a business Marriott no longer wants they have virtually placed a corporatefor sale sign on it. It tell all that the timeshare division is no longer something Marriott wants to fool with. Much easier than trying to quietly spread the word that it is for sale. By having separate fiancial report on the timeshare division it might make it harder to sell for a good price, but I feel sure that Marriott doubts they can find a buyer for 1.5 billion in unsold timeshare inventory no matter what they do. Finding a buyer for this is kind of like a hail Mary pass. Little chance of success, but what the heck it is worth a try.

There are few if any who will be interested in buying anything associated with timeshares unless sales increase and the division is profitable. So if the profits and sales don't increase in the next few years, and if no buyer can be found, it is simple to file bankruptcy on the timeshare stand alone business without involving the hotel division.

I am sure Marriott discussed many ways to get rid of the timeshares before settling on this. By separating the timeshare division from marriott they have protected themselves, their assetts, and their stock holders from a possible future chapter 11 filing if things don't improve. They have also essentially announced it is for sale in case there are interested parties. Either way if things don't improve and they can't find a buyer they have protected their core profitable hotel business that they want to keep while giving themselves several potential options to divest themselves of the unwanted timeshare division.
 
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windje2000

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But by forming a separate company for a business Marriott no longer wants they have virtually placed a corporatefor sale sign on it. It tell all that the timeshare division is no longer something Marriott wants to fool with. Much easier than trying to quietly spread the word that it is for sale.

It is much easier to call Goldman and have them put together a deal book to sell it.

By having separate fiancial report on the timeshare division it might make it harder to sell for a good price,

The internal numbers are already totally separate and audited.

but I feel sure that Marriott doubts they can find a buyer for 1.5 billion in unsold timeshare inventory no matter what they do.

Selling the inventory will take a few years - no question about it. But will they make money doing it? You betcha.

Finding a buyer for this is kind of like a hail Mary pass. Little chance of success, but what the heck it is worth a try.

Think Starwood or Westgate wouldn't buy it and integrate it with existing operations?

If they wouldn't, the LBO shops have proved there's a buyer for just about anything, at the right price.

There are few if any who will be interested in buying anything associated with timeshares unless sales increase and the division is profitable.

It is currently profitable and based on the last presentation to security analysts expected to throw off about $625 - 675 M free cash flow through 2013.

See pages numbered 63 on the lower right side of the page - end LINK


So if the profits and sales don't increase in the next few years, and if no buyer can be found, it is simple to file bankruptcy on the timeshare stand alone business without involving the hotel division. I am sure Marriott discussed many ways to get rid of the timeshares before settling on this. By separating the timeshare division from marriott they have protected themselves, their assetts, and their stock holders from a possible future chapter 11 filing if things don't improve.

They are separating the brand management business from the cyclical influence of the timeshare development business. Chapter XI is pretty unlikely for a profitable business generating substantial free cash flow.


They have also essentially announced it is for sale in case there are interested parties.

This is not the optimal way one makes that kind of announcement or one disposes of a business segment.

Either way if things don't improve and they can't find a buyer they have protected their core profitable hotel business that they want to keep while giving themselves several potential options to divest themselves of the unwanted timeshare division.

I guess we'll just disagree. Time will tell.
 

timeos2

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I agree. You have great insight on this matter. What I am afraid of is really the increases we will see if maintenance fees. I have family that is thinking of walking away from Ocean Pointe because of the high fees and I don't blame them. You can rent for less in many places. This will be an option I will consider for Harbor Lake. I can get a week for $299. and the fees are now over $900. This is going to happen more and more unless prices firm up or demand increases. I do really think timeshares are a dead business. I was commited at one time but will walk when I feel it is in my best interest. I can't believe what Newport Coast and Palm Desert resales are going for and they are two of the best locations.

Maintenance fees are already the Achilles' heel of Marriott and many other branded timeshares as even with the supposed extra level of quality - not even there in many cases as resort ungracefully age - the value for the fees being required just isn't there. Simply renting trumps any type of much riskier ownership now. And unfortunately as a stand alone fees are destined only to rise even more as they will be virtually the sole income for the whole company! Not a good time to hitch your star to this obviously orphaned group. If it was a money maker they wouldn't be planning to, in their own words, walk away (even though they hadn't PLANNED on that!). You have things well scoped out.
 

timeos2

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All signs are there. They can be read differently so which do you piut YOUR money on?

Actions speak louder to me than words. Since the introduction of DClub, everything they have done points to restructuring / repositioning the timeshare business into the existing hotel/resort model, where they manage the operation and brand, but don't own or develop the real estate.

Actions DO speak volumes. And the recent actions say they can't get rid of this albatross fast enough! That quote really says it all. We don't WANT to walk away, didn't PLAN to walk away BUT we're walking away. Those words speak clearly to future actions and are ignored at your extreme risk as an owner. Tombo, as he often seems to do, has it nailed. We're only messengers of bad news. If you read it differently it's your risk. My reading is totally opposite from what you seem to believe - it will most likely shake out somewhere between the two views but I'll bet closer to Tombo's analysis in the next 5 years.

Like the DC fiasco, these are not good times to be a Marriott owner/believer.
 
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