Obsessive Disney Disorder or O.D.D.
A psychological issue where going to Disney or memories of Disney are constantly on the brain. The person can often be found smiling for no reason, looking at All Access Disney and searching the Disney site on their computer for dining reservations, resorts, entertainment, fastpasses, dining plan, etc.
Symptoms of O.D.D.: 1. Constantly planning and booking new Disney trips. Most commonly planning your next trip as you are flying/driving home from Disney. 2. Daydream of family fun and laughter on rides, watching parades and the shows you love to watch over and over. 3. Extreme cravings for Dole Whips, Funnel Cakes, Mickey's pretzels and ice cream.
Disney Knows Your Brain And Wants Your Emotions
Facial Coding and Neuromarketing
Pixar, Story, and Emotion
Early Disney and Psychology
Getting inside your brain
Disney's Brainy Success
Disney has been remarkably successful over the years. I'd attribute that in part to their keen interest in how our brains work and the importance of emotion in consumer behavior.
Their 1943 cartoon to the contrary, Disney understands that whether we're deciding on a vacation destination or choosing a movie, it's not usually "reason" in the driver seat - it's emotion!
VideoThe launch of Pixar's latest animated film, Inside Out, is imminent. While most will watch the film for its story and animation, there's an interesting backstory. Much of the story takes place inside the head of the main character, the 11-year-old Riley. Five emotions interact there, voiced...
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