Resort Management Software
Published March 1, 2009
by Matt Brosious
Director of SalessU
Systems Products International
For resort managers, the current economic situation calls for new ideas for cost-cutting and time savings. Therefore, spending a little time exploring the latest in software technology might be to your advantage. Timeshare resorts are being held to an ever-higher standard for providing excellent service to, and communications with owners, or members, and guests. In addition to demanding 100 percent accuracy in data – particularly financial information – managers are realizing they can use the efficiencies inherent in the right software to substantially reduce staff hours.
Recently, Cliff Hagberg, chief executive officer of New England Vacation Management (NEVM), Cape Cod, Massachusetts, acquired new software technology to help manage a portfolio of several sold-out resorts. Wanting to communicate better with his owners and to have a more robust command of the data it takes to manage, and manage well, he turned to SPI for answers.
Centralized reservations
Once upon a time, guests and owners would call on the phone and have their needs handled by a single individual at the resort. Like every resort management company, New England Vacation Management found their owners and prospective renters overwhelmingly preferred to review options and book vacations online. They also recognized that with the right software, this trend would be a big saver of staff time. They would no longer need to have a full-time, dedicated reservationist on-staff for any of their larger projects. And on smaller properties, their front desk personnel can give their full attention to the guest in front of them, rather than constantly excusing themselves to answer a ringing phone.
Specialized software developed specifically to handle the various intricacies of the timeshare business, such as tracking HOA, versus owner-week rentals, and keeping tabs on exchange weeks from multiple sources is key. Hagberg found that SPI’s system fit his operation like a glove. Information previously stored in several spreadsheets or files was immediately available on SPI including a complete record of each of New England Vacation Management’s owner information, with detailed contact and financial information. Another one of Hagberg’s demands was that the new software be easy to use, even by entry-level personnel and part-time summer help. SPI filled the bill, with an easy-to-use, yet very complete software package. The learning curve for new hires to master SPI’s single-screen front desk modules is minutes instead of days.
Owners and guests, today, expect front desk clerks or receptionists to have ample and readily accessible information at hand to answer their questions. Your staff needs to have complete data available with the click of a mouse – everything from Grandma needing ADA-approved accessibility to whether or not an owner has an unpaid, outstanding balance, such as a portion or all of their annual maintenance fee.
Resort financial management
One of the most vital functions of a software system is to manage resort finances. Using the right technology to handle entire back-office needs, from annual assessment fee billing, statements, collections, payment processing and reporting; to handling accounts-payable and -receivable or managing a portfolio of mortgage receivables can save substantially, due to less labor cost and reduction in errors.
NEVM’s resorts are sold-out properties, managed under the auspices of homeowner associations (HOAs). HOA boards are closely regulated by state and federal law and are required to be able to demonstrate that they have honored their fiduciary responsibility while overseeing the resort. New England Vacation Management takes this obligation very seriously, both from the desire to remain in compliance with the law, as well as ethically.
Hagberg recognized that a software system handling the HOA’s budget, as well as day-to-day operations, must be unquestionably accurate. With limited staff and resources, Hagberg found SPI to be a user-friendly system that could effortlessly handle the front desk, as well as the back-of-house, operations, including handling the annual maintenance fee billing operations. Another aspect of SPI’s financial management system he appreciated was the capability to handle monthly mortgages for the HOA’s resold inventory.
Correspondence & Owner Services
NEVMs responsibilities as a resort manager include communicating with several thousand owners. Software that could keep track of each individual, timeshare owner and their ownership rights was essential. The system would need to be able to communicate with them by email, as well as by more conventional snail-mail, to send reservation confirmations, annual maintenance fee bills and reminder notices and other types of communications, such as newsletters or notices of resale weeks.
Because SPI had introduced a new, enterprise software suite based on a Microsoft .NET/SQL Server platform several years earlier (recently branded as SPI Orange Systems), Hagberg found these needs to be amply met. As a management company, NEVM needed SPI’s timeshare reservations, maintenance dues billing, owner communications and other property management functionality. SPI was able to supply New England Vacation Management with just the applications they needed, at an affordable price with a quick implementation.
SPI has been in the timeshare business for thirty years and enjoys a well-earned reputation for excellence. This gave Hagberg a comfort level that his vendor would ‘be there for the long-haul.’ In addition, NEVM did not have time, or the personnel, to do a lot of advance preparation for a conversion. Therefore, it was very good news for him that the implementation stage was smooth, quick and inexpensive.