Our Visit with Outfield Marketing at Southcape
Hello Friends,
Before I share my thoughts about the visit that my wife and I had with Greg of Outfield Marketing, I need to relate a few of timeshare adventures that we have had over the years.
When we bought our original unit at Southcape, one of the big pitches was that with an equipped kitchen, we would save so much on meals that the saving would finance our vacation. It never quite worked out that way and it is probably just as well. Part of a vacation (for our family anyway) is to get out of our regular routine, which includes going out instead of cooking every meal in the unit.
Another pitch that we received was that if you didn’t want to use the unit, you could rent it out for more than the annual maintenance fee. While we have never tried, I’m pretty skeptical that there are many folks out there who would pay more for a Southcape week from us than the maintenance fee.
When Barth and Woods bought the unsold weeks, one of the special offers they made to owners was the ability to buy a package of weeks at a discount that could used at any of their resorts. We were tempted until a cooler head pointed out if we would not buy a week at many of those resorts individually, why would it make sense to buy package of such weeks?
So lured by the offer of a $50 Visa gift card, my wife and I entertained Greg’s pitch last week. It was pretty similar to Frank’s pitch in our home last March. My wife and I have never traded our weeks at Southcape so access to points is not an attraction to us. As in March, the pitch shifted to the almost certain risk of additional assessments and the protection of the Festiva (Intercity) trust against such a risk.
It’s a good pitch but I’m troubled by something. Southcape’s problems are pretty common among aging real estate dwellings. Who is to say that other units held in the Festiva trust don’t have similar issues that will also require special assessments? So one could spend several thousand dollars upfront to avoid special assessments, only to have to pay Festiva significantly increased maintenance fees anyway.
I have been told that on average, 50 percent of what you pay for a timeshare unit is for marketing. So I’m not surprised to find Outfield or anyone else in the business using aggressive marketing techniques. It is regrettable if anyone else feels misled.
However, I don’t think that my wife and I will be joining any class actions because we really haven’t been harmed nor have we received a good “pitch”. Is the class action pitch (upfront money for speculative returns) fundamentally different than the Outfield Marketing pitch?
Best wishes,
Bhound54