HitchHiker71
Moderator
- Joined
- Jun 29, 2018
- Messages
- 6,314
- Reaction score
- 5,853
- Location
- The First State
- Resorts Owned
- Outer Banks Beach Club I (PIC Plus)
Colonies at Williamsburg (PIC Plus)
CWA VIP Gold (718k EY)
National Harbor Resale (689k)
People pay 80K to 100K for Ford and GM pickups all day
Every day
Ford and GM had a small group that were enthusiasts about EVs
This included some dealers
Overall Ford and GM dealers never got behind them
The Ford Dealer I went to has over 200 new pickups on the ground
The GMC Dealer I went to has over 60 new pickups on the ground
I came on the lot in a GMC Denali Pickup owned by my BIL
These dealers displayed disdain for the EV versions when I went in to talk with them
Elon is liked by many pickup owners
Tesla narrowed the field of potential truck buyers with the design
I do not believe the price was the major issue for a truck buyer
Yes but if you look at the average selling price of new pickups, the more expensive models are very much in the minority of sales volume. These are termed the luxury models. The mid-level and lower level trims are where the sales volume comes from. The ATP for the F150 was around $67k in 2024, but the median price when taking into account volumes is around $52.5k. That’s a far cry from the CT starting price of $80k, so yes price is a bigger factor than many think. Yes the design is undoubtedly polarizing, but price is also a significant barrier. It is for me as well. If I could obtain a wrapped CT for $50-55k, it would be something I would consider, which is why I’m waiting a few years for used prices to come down.
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