trooters
newbie
Actually, if you look at the 2023 Marriott Vacation Worldwide annual report, Marketing and Sales totaled 56% of sales revenues for 2023. So the rough 50% claim is indeed accurate.Advertising and promotion is not 50% of the expenses for the timeshare companies. Building the resorts themselves is the largest portions of their costs. Just operating the resorts is expensive too. Cypress Harbour must have hundreds of employees to keep it in tip top shape.
What you are referring to is the cost of operating the actual resort. Those operating costs fall under 'Cost Reimbursement' in the same financial statement, which is really funded by maintenance fees.
Lastly, in the same annual report, the cost of acquiring the time share inventory (to sell) is roughly $0.15 on the dollar for what the revenue generates.