When I started at NYC Hilton Club in 2008, the ownership model offered huge value in the hotels, with Hilton Honors point conversions up to 2X higher than other Hilton deeds. One-week ownership converted to exactly seven consecutive nights (with point stretching) at top-tier hotels like the Conrad Maldives, Hilton Paris on The Champs Elysees ($500-700 pr nt) London, Hong Kong, Miami— really anywhere in the world—for a $1,200 maintenance fee. Over time, the HH points devaluation and increased fees completely diminished the value proposition for hotel stays. But, that approach attracted an entirely new cohort of owners who never would've considered timeshare ownership which is really what the timeshare companies should be doing more of today.