mstoyanov
TUG Member
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- Jan 4, 2009
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I fully agree with jerseygirl - If Starwood cared too much about inventory in SDO they would have offered option for resale buyer to join SVN for $599 but instead they went ahead and bought Villas of Cave Creek.
I don't think they care too much about availability in SBP, SDO, LT, SMV and other lower tier resorts. And WPORV and WMH are relatively new resorts so there is still plenty of availability in SVN. As for WSJ-BV - there StarOptions in any season other than Platinum are not enough to entice owners to exchange in SVN. In a long term yes - they may offer such enrollment but it probably be on a different terms and they may even adjust the SVN charts.
They will only start to care if SVN can bring more profitability now that selling timeshares are difficult but they either need to impose booking fees per transaction or raise SVN membership fees much above what is it currently for them to make some serious profits from SVN. Oh and they need to finally get online booking and reduce their call center costs if they are serious about making profit from SVN.
I don't think they care too much about availability in SBP, SDO, LT, SMV and other lower tier resorts. And WPORV and WMH are relatively new resorts so there is still plenty of availability in SVN. As for WSJ-BV - there StarOptions in any season other than Platinum are not enough to entice owners to exchange in SVN. In a long term yes - they may offer such enrollment but it probably be on a different terms and they may even adjust the SVN charts.
They will only start to care if SVN can bring more profitability now that selling timeshares are difficult but they either need to impose booking fees per transaction or raise SVN membership fees much above what is it currently for them to make some serious profits from SVN. Oh and they need to finally get online booking and reduce their call center costs if they are serious about making profit from SVN.
Ah ... but these same realities have been apparent for a long time and Starwood has never cared -- IMO, they only care about retail sales and inflated management fees. I think they screwed up royally by making some of the more popular resorts voluntary (WPORV, WSJ-BV, WMH, etc) --- but I seriously doubt if they care about the lesser resorts falling out of the network. Again, JMO! That's not to say they might not do it just for the short-term pop in revenue -- but, that revenue is not sustainable if the resorts remain voluntary ... they'll just turn over again ... and again. The population of owners ain't gettin' any younger!
My prediction -- they'll do it ... but the price won't be $599!! In fact, I suspect the "last chance offers" are intertwined in this mystery!
If they make drastic changes (ala' Marriott), I'll renew my prediction of a SERIOUS SO re-evaluation in addition to >$595 for resale owners to join.
The good news for me -- I don't care! I have the mandatories I need/want and I'm reducing my portfolio of traders due to an inability to use them all. But, it's fun to watch and speculate nonetheless!
Having said all this, I think if L2Trade has the play money to make this gamble -- then I say go for it! If SDO Platinum is invited in at 148,100 for minimal $, it will have been a great coup. And, if it's not, so what -- L2Trade still has a great external trader on his hands!