OK so how would this product be sold? I thought one of the useage options was trading so shouldn't they be able to explain how this works to the potential customer?
The truth never hurts.
Let's start with finding out how the prospect travels vs the canned speech with the set travel packages.
Do you take mostly short weekend trips? Do you travel in season, shoulder season or off season? Do you travel with children, as a couple or both? How many vacation days do you take per year? Do you return to the same location every year or do you travel to a varity of locations? What sort of accomadations do you look for when you travel? Are you a last minute fly-by-the-seat-of-your-pants traveler or do you plan your vacations out in advance? If you plan in advance, what's the timeframe or definition of advanced planning?
The presentation should be tailored to the prospects needs. Help the prospect get what they need and you'll get what you need.
If they travel for short 3 night weekend stays, tailor the presentation and offer a points package that meets that need.
If they travel for a full 7 nights, then offer points packages the fit that need.
If they're budget travelers, you might have to sell them on the idea of luxury accomadation vs budget hotels. If you can accomplish that then you'll need to tailer a program that fits their budget and fullfills their needs.
Right now timeshare is sold using half truths and lies. It's sold on exclusivity but then they turn around and tell you that you can exchange outside the system. They try to sell you a points package based on what they're told to offer, not what fits you needs.
As an example they tried to sell us a 2,500 points package when we told them that we take week long vacations. He tried to cover it up by showing us the difference between weekend points requirements and weeknight points discounts. He tried to sell us a points package that would NOT fit our needs. He never mentioned the total points required for a week long stay. I just happened to know in the back of my mind that there are resorts on HHI that would fit within that points package but that other resorts, such as Newport Coast, would require 2,900 points or more.
He tried to sell us what corporate wanted him to sell, not what we might want to buy. There in lies the difference. They need to find out first what someone might be interested in or what they're most likely to buy. Skip the canned speech and the rigid points presentation. If the prospect travels on weekends only, sell a points package that would get them where they wanted to go. If they travel for a full week and they wanted ocean front Hawaii resorts, show them those packages (it wouldn't hurt to show full ownership condo's to soften the sticker shock). If they want Orlando weekends for the grand kids or their own children, show them a package that fullfills that need.
SELL THE PRODUCT THAT FITS THE NEED OF THE CLIENT, NOT THE NEED OF THE SALESMAN OR MARRIOTT! There's no need to stretch or skirt the truth. It's a good product and it can fullfill many needs by being flexable. The sales presentation should be as flexable as the product.