@Eric B @Cyrus24 sorry for the delay in response. I have received formal feedback on our asks. I'm not permitted to share the actual data sources - but I can share general stats that are worth mentioning here. The data has come back with a mixture of all of our assertions - which is good news - it means that the truth is somewhere in the middle - which is the most likely outcome when it comes to human sentiments IME.
ClubWyndham Login website usage by device type:
- ~50% smartphones
- ~5% tablets
- ~45% desktop/laptop
I'm awaiting stats on a few more specific queries. I can tell you that the majority of actual reservations processed (not logins - but actual bookings - majority desktop/laptop still), so while browsing indicates a growing preference toward mobile devices - actual bookings - still advantage laptop/desktop as far as the numbers go). The trend on smartphones has risen significantly over the past three years especially. Wyndham is developing with the trend, not against the trend. That said, the system they are using adapts the content display based upon screen real estate dynamically - this can easily be demonstrated by shrinking the format of your desktop browser to mimic a smartphone screen in size - notice how the website dynamically adapts based upon the real estate available - so while understanding the device type is certainly important from a strategic perspective - the fact that the underlying platform automatically adapts to the device type means it's less important overall to Wyndham from a core website content development perspective. I can also confirm that this website upgrade involved a complete back end migration using a cloud first mobile first strategy, and using MVP as I've said elsewhere. This accounts for the considerably improved search performance we're seeing overall. The back end migration also gives Wyndham many options that Voyager - which was basically just a window over top of the back end itself - never had.
From a web dev standpoint, Wyndham is using two week agile/scrum sprint release cycles - the next two release cycles are scheduled for late May and early June - subject to change of course. The updated availability calendar may make it into the early June release - TBD. We will keep you all posted.
We have a specific ask from the VP we're working with at Wyndham on these improvements - continue to update our regressions/bugs/enhancements list and submit to him on a regular basis for review. We're also meeting with a PDM (Product Development Manager) sometime next week (best estimate) to review our list in detail - and to establish a cadence on list updates and how to collaborate moving forward.
Lastly, I was also able to validate that both website logins and reservations have been at or near historic lows over the past two months during their acceleration phases, which is why they accelerated the back end platform migration and the website releases to May timeframe. The good news overall is that the digital transformation team that performed these updates is willing to work with us directly - and has grown significantly within Wyndham over the past two years - so please keep the feedback coming - both here and via the feedback mechanism on the website itself. What we are doing here is working and will pay real dividends moving forward.