I also attended an "Owner's Update" at the Sheraton Vistana recently. It was on January 28th. I was all eager to post about the new Flex program on TUG, but right after I left I found out my cat had died while I was at the update. (I recently posted about my cat in the TUG Lounge.) I was upset and didn't get around to posting about this until now. I forgot some of what was at the presentation, but here is some information I am confident about.
1) The formal name of the new program is the "Sheraton Flex Vacation Plan." (I actually have this name on a page I tore out from a big glossy brochure they gave us. The rest of the brochure was pretty useless and it was heavy, so I threw it away. It was mostly pictures of beaches and Disney World and other local attractions, with no real information.)
2) The five resorts included are as stated earlier on this thread.
3) If the old StarOptions system keeps the existing system of different number of StarOptions required for different systems, then the new "Flex" StarOptions will have seasons, too. Our salesperson (I can't even remember if it was a man or woman!) kept emphasizing that this new program would be "just like" the existing StarOptions system, "except now instead of having one home resort, you'll have five, and you'll be able to book at any of the five at 12 months out." (The salesperson neglected to mention how combining inventory pools from multiple resorts can make it hard to book desirable resorts, of course. I discuss this further down in this post.)
4) The salesperson tried to get my husband and me to "retro" our existing three Starwood fixed/floating week ownerships in exchange for the new Flex StarOptions system. (We don't own any StarOptions currently. We own one fixed/floating week per year at SVR, plus two small fixed/floating one-bedrooms per year at the original phase of SBP. These are all peak season weeks and all purchased resale.) Starwood wanted $20,000 new money. I don't remember the exact number of Flex StarOptions they were offering; it was somewhere around 150,000. They were going to also somehow give us credit for another timeshare we owned to get us to 3* Elite level. They never told us what the new MF would be, but they offered to give us free MFs for 2015, and also let us keep our three existing 2015 reservations. My impression was that we would actually be permanently turning in our deeds to them and losing any booking privileges our existing deeds provide, but I'm not sure about that.
5) The salesperson said that existing StarOption owners at the five Sheratons in the program would "probably have the chance to convert to the new Flex program for a fee."
6) The salesperson said Flex StarOptions owners and existing StarOptions owners would all be booking from the same inventory pool, although I'm not sure he/she really knew about that.
7) The salesperson also said that Starwood was starting some sort of new points system with II where owners of StarOptions could deposit StarOptions and get "change" back if they traded down to a smaller or lower-season unit. I actually have no idea how StarOptions currently work with II, so I don't know how this differs from the current system.
Here are some impressions I have:
It is probably no longer possible to "retro" a deed at any of the five Sheratons in the the Flex program and get the old, "non-Flex" StarOptions. Instead, Starwood seems to only offer the new Flex StarOptions for people who want to retro weeks at these five resorts.
I know that most Tuggers are savvy enough to buy high season weeks, not low season weeks. Since the new Flex program seems to combine together deeds from high season weeks and low season weeks, I would expect the annual fee per Flex StarOption to be considerably higher than what most Tuggers have been paying per StarOption at these five resorts.
I expect that this new system will have very low availability for peak demand resorts/times. I don't know about the other resorts, but there is maybe an 8-week period that is truly peak season at Myrtle Beach. It's hard enough to book summer at Myrtle Beach now, with something like 20 weeks in the Gold Plus season at the original phase of SBP. With the new system, ownerships based on all times of the year and all five resorts can compete for those eight weeks a year at Myrtle Beach.
I see the new Flex system as having two big advantages to Starwood. 1) They can take excess inventory from low demand times and locations (fall in Orlando, say) and sell it by featuring high demand times and locations, even though they won't have nearly enough inventory at those high demand times and locations to satisfy all the requests. 2) They can charge existing StarPoints owners to convert to this new Flex program.
I see this new Flex system as having no advantages to me as an owner of peak weeks. Turn in my summer weeks at Myrtle Beach and pay $20,000 for the right to compete with untold thousands of owners for a summer week? No, thank you.
Also, if it is really true that owners of existing StarOptions and owners of Flex StarOptions will be booking from the same inventory, that is bad news for anyone who bought high-season StarOptions at any of these five resorts. I was interested in maybe buying some resale SVV StarOptions, but I'm going to wait and see how this all shakes out.