I have just over 5900 points allocated to me. If I read this right then if I can get to 6500 points prior to Apr 29th, then I will be granted Executive Level with a full reservation window for 1+ nights at 13 months with no premium surplus charged, like today's 20% point surcharge if booked at 13 months.
This at least causes me to think about it...
I think this is intentional by Marriott -- there is a real value now to having 7,000 points. Marriott is very very good at this, and I'm sure they've studied it and see much greater sales opportunity in people upgrading to get to Executive versus people upgrading to get to Chairman.
My opinion was that there was a big distinction between being Premier Plus versus Premier -- with the new levels, I see little advantage to being Chairman Club versus being Executive. Others may feel greater benefit, but I don't think the two year borrowing feature for CC is that exciting. Sailing Adventures? Maybe those will be interesting but I can't see it motivating someone to upgrade. And the ability to have one additional month to bank isn't that exciting to me.
If they wanted to make Chairman Club valuable, they would have changed the holding period, ie, 30 days to reservation without penalty box, or borrowed points can be restored to original Usage Year. But these appear to have been too radical, because I'm sure they were considered. I'm also really surprised that they didn't come up with some Uber level at 25,000 or 30,000 points to try to entice people like me to buy from them. And honestly, the things I noted would not have been sufficient to motivate me to buy more points.
The positive (for me) is that Marriott didn't take things away from me. I have been distrustful of Marriott for 5 years now and this is the first major change they've made to the program and it didn't offend me. I don't really worry about the additional competition from Executives, and this may entice more people to play in points which would further lubricate the inventory.
Will be interesting to study this further.
If I was 1,000 points away from Executive (or being grandfathered as a Premier Plus at 6,500 points), I would consider buying the points to achieve the status. I think 1+ day reservations are that powerful, when used in combination with a legacy week at my home resort.
If I was 1,000 points away from Presidential or CC, I'd save my money and buy another resale week -- or an HGVC.
Best,
Greg