Given so many other affordable options, is there really a market for this? It seems like spinco's 'niche' is shrinking very fast. Rephrasing
WSJ, "little wonder" spinco's parent "wants out".
No. At least not a growth market.
Marriott figured that out several years ago.
Hence, Marriott (via Spinco) is migrating from an asset-based to a fee-for-service business model.
Existing assets remain to be sold. And they will be over time.
I have suggested that one only need look to Wyndham for how this might evolve.
Marriott has taken the first steps with creating a standardized currency (with attendant infrastructure), and is bundling for-fee services.
With all due respect to the WSJ article you reference, its author demonstrated no insight to the working dynamics of the industry. Understandably, they had to put something in print. Nonetheless, it was superficial, knee-jerk reporting, IMO. Certainly not forward looking analysis.
None of this negates the structural issues which created the problem.
At the end of the day, timeshare developers fell victim to their own success.
The market is awash in cheap inventory readily available in an internet-based marketplace.
Developers can no longer effectively compete with their owners for a sale.
The world does not need more timeshares developed anytime in the foreseeable future. Marriott was the most aggressive. Hence, was left holding the largest bag.
The economic/credit market contraction of 2008 hastened the fall (and exacerbated the structural problems inherent in fractional ownership of real estate).
Marriott's response to this reality is to recast the business.
Its success remains to be seen. Nonetheless, attempting to prognosticate Spinco's future prospects based on an asset based model is missing the mark, IMO. Service consolidation is the name of the game. The opportunities are huge.
Does this preclude future development? Of course not. But, it will be in response to heretofore untapped markets in the world, likely integrate hotel assets, and take on a substantial rental component. The pieces are in place. But, that is the subject for another discussion.
The SEC is indeed chartered "to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation.......". They are not passive bystanders. But, we certainly are.
No doubt, informed investors do their homework. Research should begin with an understanding of the business model.
Given the value of the Marriott brand, its large and well-heeled owner base, its operations management expertise, and Spinco's newly found freedom to pursue service consolidation ventures, it may work out well for shareholders.
Time will tell.