FamilyEsq
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Westin Kaanapali Ocean Resort Villas
Westin Kaanapali Ocean Resort Villas North
How Would You Design the MVC/Vistana Integration?
I am trying to decide how to proceed under the new integration between MVC/Vistana. No one, other than MVC corporate, knows the exact parameters of the integration. The integration is important to me because I am deciding whether to pick up a Marriott trader or a Vistana StarOption generator. I would like to know which one would be the most practical going forward.
I made a couple of assumptions (which you may disagree with) of the future integration.
Questions:
What do you think? How would you set up an integrated program?
I am trying to decide how to proceed under the new integration between MVC/Vistana. No one, other than MVC corporate, knows the exact parameters of the integration. The integration is important to me because I am deciding whether to pick up a Marriott trader or a Vistana StarOption generator. I would like to know which one would be the most practical going forward.
I made a couple of assumptions (which you may disagree with) of the future integration.
- MVC wants a common currency that will generate the most profit. Destination Points (DP) seem to be the optimal profit generator. It is a fairly easy concept to for purchasers to understand, and it is easy for MVC to raise the maintenance fee per point whenever it is so inclined to do so.
- MVC’s best potential new customers are its existing DP owners. (The maintenance fees for DPs are among the highest in the MVC system and MVC can easily adjust the point requirement cost for a stay at a particular resort.) Current Vistana owners are probably next on the list.
- Marriott would be able to sell the most DPs by offering current MVC owners access to the Vistana resorts.
- The inventory that Marriott would be able to offer DP owners would come from unsold and repurchased “ROFR” Vistana inventory. (Please correct me if I am wrong, but I don’t believe that Marriott/Vistana would be able to offer any of the inventory that is currently reserved using StarOptions.)
- However, most of the inventory that Marriott/Vistana would likely offer would have to come from Vistana Owners enrolling their weeks in the new integrated system.
Questions:
- Will Marriott allow the enrollment of resale Vistana weeks?
- I believe Marriott would be wise to allow enrollment of resale weeks. Resale owners are a significant number of the overall owners of Vistana timeshares. Marriott would increase its available inventory. Marriott would “earn” a substantial amount of money by charging Vistana owners a fee to enroll each week.
- The argument against Marriott allowing resale weeks in the Integrated Program is that Marriott, rather than allow resale owners to enroll weeks for a nominal fee, can require resale owners to make a substantial new purchase (Destination Points) to participate in the Integrated Program.
- Will Marriott allow the enrollment of resale Marriott weeks?
- Marriott could make money by enrolling Marriott resale weeks that have not been enrolled. Marriott last offered open enrollment in 2010 (ten years ago). Marriott may feel it is beneficial to increase inventory without having to exercise ROFR and earn enrollment fees.
- The argument against Marriott allowing enrollment of Marriott resale weeks is that Marriott may want to continue the current system of requiring resale owners to purchase Destination Points in order to enroll a week. (I believe Marriott offers this option occasionally as a “special”.)
- Will the new Integration Program eliminate or vastly reduce the usefulness of the StarOptions program?
- Honestly, I don’t know. I don’t think they would. Vistana has a great internal exchange system. It really doesn’t make sense to change it. By making a change, Marriott could open itself to litigation. Marriott would be changing a program benefit that purchasers relied upon when buying a week from Vistana.
What do you think? How would you set up an integrated program?