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HGVC - Myrtle Beach

A sales person told me last week that it will the higher point structure and will open for sales in May.
I am surprised at this since the current weekly rate for a March Oceanfront 3 Bedroom Suite at Anderson Ocean Club is lower than the MF I will be paying for a 1 Bedrom Platinum at I-Drive. However, they don't list rates after March... maybe because of the HGVC transition.

http://www.oceanaresorts.com/hotels/anderson/rentals

Weekly Rental Rates
Room Type November December January February March
Ocean view 1 Bedroom Suite $359 $229 $229 $289 $459
Oceanfront 1 Bedroom Suite $419 $279 $279 $339 $549
Ocean view 2 Bedroom Suite $459 $289 $289 $349 $569
Oceanfront 2 Bedroom Suite $549 $334 $334 $399 $669
Oceanfront 3 Bedroom Suite $639 $439 $439 $499 $739
 
Hilton And Strand Capital Group Announce Lanch Of Hilton Grand Vacations Club At Anderson Ocean Club

from - http://finchannel.com/news_flash/Tr..._Grand_Cacations_Club_At_Anderson_Ocean_Club/

The FINANCIAL -- Hilton Grand Vacations (HGV) and Strand Capital Group on April 27 announced the debut of Hilton Grand Vacations Club at Anderson Ocean Club in Myrtle Beach, S.C.

The project combines the industry-leading sales and marketing expertise of Hilton Grand Vacations with the established development and property management strength of Strand Capital Group, the premier real estate development firm along the Carolina Coast. Strand Capital Group has developed the project and Hilton Grand Vacations will manage the sales and marketing on behalf of Strand Capital Group of deeded real estate intervals, and will also oversee the timeshare homeowners’ association management and loan servicing. Oceana Resorts, a Strand Capital Group company, will provide onsite property management services, according to the company.

Hilton Grand Vacations Club at Anderson Ocean Club will be comprised of 152 luxurious vacation ownership units and is slated to open in early 2012 within the existing Anderson Ocean Club and Spa resort on the oceanfront in Myrtle Beach, South Carolina. Developed by Strand Capital Group the majestic oceanfront property features studios and one, two- and three- bedroom condominium style units. Interior design renovations will begin in the fall and plans call for the installation of upgraded furnishings, fixtures and décor.

According to Mark Wang, President of Hilton Grand Vacations, “After extensive evaluation of the Myrtle Beach market, we are confident that our collaboration with Strand Capital Group optimizes the strength of our entry into this thriving region. For more than 40 percent of our Club Members, Myrtle Beach is a favorite drive-to vacation destination. We’re thrilled to bring a phenomenal Hilton Grand Vacations Club resort to Myrtle Beach in response to the sustained demand from our Club membership. By bringing together the spectacular setting of the Anderson Ocean Club and the tremendous travel advantages of Hilton Grand Vacations Club – we’re taking vacation ownership in Myrtle Beach to an unprecedented level.”

According to Patrick Lowe, Principal Partner with Strand Capital Group, “We are now positioned to maximize the true potential of this extraordinary property. We developed the Anderson Ocean Club and Spa as the premier resort property and residences in Myrtle Beach and with Hilton Grand Vacations, our vision will now be realized through enhanced channels. Loyd Daniel, Managing Partner of Strand Capital Group added “The ability to launch project sales in May and welcome the first owners only seven months later is absolutely remarkable and made possible only through this unique collaboration and innovative business model.”

Located in the heart of the Grand Strand and overlooking the Atlantic Ocean, Hilton Grand Vacations Club at Anderson Ocean Club will provide an extraordinary vacation destination. The upscale resort offers immediate access to Myrtle Beach, recognized as the 2011 TripAdvisor Traveler’s Choice award winner for the No. 1 Beach in the U.S. The property features elegantly appointed ocean view and oceanfront suites, each with a furnished patio and extensive comforts of home including full kitchens, spacious living and dining areas and private bedrooms. Championship golf courses and a variety of dining, shopping and entertainment venues are within easy access of the resort’s central location. On-property amenities include the acclaimed full-service Awakening Spa, fitness center, and valet parking.
 
Thanks for the facts. I enjoy Myrtle Beach and I look forward to staying there under the HGVC umbrella.
 
I wonder why it is taking 7 months to start occupancy. The resort has been open and hosting guests. I assume there must be some minor renovations.
 
"... why it is taking 7 months to start occupancy..."

Maybe it'll take that long to put up their HGVC signs and redecorate the sales offices... :)
 
This does look like a nice addition for HGVC. But this got me thinking -- do you think HGVC will expand their presence in MB to include some of the other Oceana Resorts properties in the future? I see similarities with what they did in California: first they took over management and added the Marbrisa property into the HGVC collection, then they added a couple of the other Grand Pacific Resorts properties in Carlsbad as affiliates.

Since Oceana has several suite / condo properties in MB, perhaps the same will happen here as did in Carlsbad. Thoughts, anyone?

Kurt
 
Don't really like the fact that Oceana, not HGVC, will be the onsite manager. It will be interesting to see if they have the same level of service as HGVC and treat HGVC owners the same. Based on this press release, it looks like HGVC is just doing the timeshare sales and not much else. I really hope this sales-only role is not a trend for HGVC expansion.
 
"Oceana Resorts, a Strand Capital Group company, will provide onsite property management services, according to the company."

Starting with GP-Marbrisa, it seems HGVC has adopted a new expansion methodology: Find a on-going concern that could benefit from the infusion of some new blood and make 'em an offer they can't refuse...

We're not buying it, but we'll put our name on the signs, our people in the sales office, and act like its ours. Your people can do maintenance + check-in. "What's not to like?"
 
Its official!

I guess its official...look what just came in the email today:

With its endless miles of sandy shores and bounty of boutique shops, dining options and entertainment venues, it is no wonder Myrtle Beach was named the No. 1 Beach in the U.S.* And soon, Club Membership can take you there! Introducing Hilton Grand Vacations Club at Anderson Ocean Club® in Myrtle Beach, South Carolina.

http://www.hiltongrandvacations.com/email/club/insidetrack/11/05/myrtlebeach/index.html

Hilton Grand Vacations and Strand Capital Group, the premier real estate development firm along the Carolina Coast, recently announced the debut of Hilton Grand Vacations Club at Anderson Ocean Club® in Myrtle Beach, SC. This majestic oceanfront property will be comprised of 152 luxurious vacation ownership units and is slated to open in early 2012 within the existing Anderson Ocean Club and Spa resort in Myrtle Beach.

Located in the heart of the Grand Strand and overlooking the Atlantic Ocean, Hilton Grand Vacations Club at Anderson Ocean Club will provide an extraordinary vacation destination. The upscale resort offers immediate access to Myrtle Beach, recognized as the 2011 TripAdvisor Traveler's Choice award winner for the No. 1 Beach in the U.S. The property features elegantly appointed ocean view and oceanfront suites, each with a furnished patio and extensive comforts of home including full kitchens, spacious living and dining areas and private bedrooms. On-property amenities include the acclaimed full-service Awakening Spa, fitness center, indoor heated pool and children's pool, 2 outdoor pools, hot tub, 200-foot ocean front sundeck, seasonal pool bar and valet parking. Championship golf courses and a variety of dining, shopping and entertainment venues are within easy access of the resort's central location.

According to Mark Wang, President of Hilton Grand Vacations, "For more than 40% of our Club Members, Myrtle Beach is a favorite drive-to vacation destination. We're thrilled to bring a phenomenal Hilton Grand Vacations Club resort to Myrtle Beach in response to the sustained demand from our Club membership. By bringing together the spectacular setting of the Anderson Ocean Club and the tremendous travel advantages of Hilton Grand Vacations Club – we're taking vacation ownership in Myrtle Beach to an unprecedented level."

The project combines the industry-leading sales and marketing expertise of Hilton Grand Vacations with the established development and property management strength of Strand Capital Group. Hilton Grand Vacations will manage the sales and marketing on behalf of Strand Capital Group of deeded real estate intervals, and will also oversee the timeshare homeowners' association management and loan servicing. Oceana Resorts, a Strand Capital Group company, will provide onsite property management services.

Additional details will soon be announced regarding reservations windows for stays beginning in 2012.
 
Thanks for the notification. I think this is a good thing all HGVC members. I think we will go there in 2013.
 
I love the idea of another beach location for HGVC. What summer month is best for visiting?
 
According to one site, this place has a total of 304 units.
With 152 at its disposal, HGVC took over eggsactly one-half.

With real estate what it is these days, this may have been a steal for HGVC.
 
Thanks for the facts. I enjoy Myrtle Beach and I look forward to staying there under the HGVC umbrella.

I guess the agreement starts in January and they have 7 months to pre-sell the inventory. I wonder when the reservations system will allow bookings.
 
According to one site, this place has a total of 304 units.
With 152 at its disposal, HGVC took over eggsactly one-half.

With real estate what it is these days, this may have been a steal for HGVC.
How is HGVC going handle this? Are they going to have 2 check in at the lobby?
Some of the units are privately owned.
 
How is HGVC going handle this? Are they going to have 2 check in at the lobby?
Some of the units are privately owned.

Probably the same way they handle other HGVC properties that do rentals. Everyone checks in at the same desk. Rentals aren't a new thing to Hilton. I'm certain they do nightly rentals at HGVC LV Strip and it has only one lobby. My bet is you'll find nightly rentals to the public at any HGVC site and they're all handled by one lobby and one check in desk.
 
I wonder why it is taking 7 months to start occupancy. The resort has been open and hosting guests. I assume there must be some minor renovations.

My guess is they'll need to renovate the rooms to meet the expectations of HGVC owners. Polo Towers did a complete renovation of all the units in The Suite's at Polo Towers. It took apporx. 1 year for the renovation. 7 months seems reasonable to renovate the rooms, assuming that's what needs to be done.
 
Got a flyer from HGVC in the mail today, with the opportunity for presales...
 
Got a flyer from HGVC in the mail today, with the opportunity for presales...

Did it have points and prices or just announcement of the presales beginning? I called reservations and tried to find out when the reservations would begin but they had no information on it.
 
Did it have points and prices or just announcement of the presales beginning? I called reservations and tried to find out when the reservations would begin but they had no information on it.

I wouldn't look for reservations to have any information for at least 6 to 12 months. HGVC will need that amount of time just to get inventory converted and into the system and, non-home resort advantage members won't be allowed to reserve until the 9 month window anyway.

Sales would probably have the information. Since they are tasked with moving this inventory, they'll need to know what it is they're selling. It would surprise me if that information is on a postcard sent out by HGVC. Sales will want to toss out the sizzle to see if you call to inquire about taking a bite.
 
Did it have points and prices or just announcement of the presales beginning? I called reservations and tried to find out when the reservations would begin but they had no information on it.

It had very little information, other than pictures and a phone number to call with the promise of introductory prices. There was no point structure or any real details - it was a pure marketing pitch....
 
It had very little information, other than pictures and a phone number to call with the promise of introductory prices. There was no point structure or any real details - it was a pure marketing pitch....
Got mine in the mail today... special offer teaser available only until June 15. The PS at the bottom of the intro letter reads: "With this exclusive Member offer, you can own a two-bedroom suite during a gold week, equivalent to 5,000 ClubPoints, for as little as $18,700."
 
"With this exclusive Member offer, you can own a two-bedroom suite during a gold week, equivalent to 5,000 ClubPoints, for as little as $18,700."

Sounds like it will be the regular point chart, not the 150% point chart. Of course, they could still have plus units, premier units, etc.
 
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