OK . Well in my book if they are 'giving' them to me with no fee, they are free. Not saying you can't also get them 'free' in a resale, in fact sometimes you can get triple points on a resale. But depending on the use year, resale double points may require reimbursement for dues, in which at that point, they are not free. Always negotiable.
Direct from Disney almost always can get you an extra years worth of points free. The early Riviera buyers could not, b/c the resort wasn't open yet, so Disney had no way of adding in bonus points. The free points are only on certain use years. The guide will help with that.