We just returned from a Diamond Resort which had gone through the Diamond 'branding' process re new kitchens, appliances, bedding (all with 'diamonds'), toiletries, etc etc... the results are spectacular when compared to what was at that resort 10 years ago when we last visited but there would be, I think, a significant cost. As such what would happen in a ex-Sunterra (now Diamond affiliated) resort which has a number of types of owners and HOA's which may not agree with the way that Diamond is going? (i.e. there are weeks owners at the resort but there are also Diamond points owners at the same resort - the weeks owners do not want to go with the upgrades that Diamond is undertaking but Diamond wants to brand its resorts all the same, even though they do not own the majority of inventory in a number of these resorts)