If you listen to more of Clark's segments, in general he is down on most loyalty programs, not just Bonvoy, and promotes more of a free agent approach, shop each of our hotel stays by price, not just because the property is part of a particular program.
I kind of disagree here - just that IME (which by necessity is limited, but I'd argue more than the average person) shopping simply by price means staying at Motel 6 or I guess potentially sketchier. Outside of say Travelzoo deals (which TBH are often so limited to make my timeshare uses seem simple in my travel plans) booking.com or whoever will maybe save you a little - like 5% or so - over the AAA or Hilton Honors pre-pay prices. Now, for me, I think the 14x points I get from Aspire closes that gap, and I can use points and cash if I really want to hit the same valuation. What I gain for paying very slightly more is the "brand standard", often free bottled water as a Diamond member (which itself often saves a percentage point or so vs buying), and the app benefits for booking, check in, digital key, etc.
The same goes for flights in his opinion.
Flights make a lot more sense because I've seen swings of several hundred dollars a ticket, which tends to overwhelm most loyalty programs. This is especially true if your departure airport options are 3 regional airports. Since I've started just driving the 5 hours to Newark I can see United often having good rates from there, but even then I don't fly enough to build rewards from them, and trying to use the miles seems like an exercise in frustration looking at my one family member who has a lot of points and is trying to use them up.
Clark Howard's views and opinions are geared toward a mass audience, so that probably makes sense.
The problem I always find in the "mass audience" is that - I'm kind of amazed people have to be told to use a comparison search engine if you have no loyalty in 2024. Or just the most generic advice that I am also flabbergasted people have to be told to do. Then again - I'm also shocked how many people - given Amazon and the internet reach to specialty shops and the like, just run into a small store and pick whatever they happen to have on the shelf today. Then wonder why it's generally not up to snuff compared to the things I usually do.
Many people, myself included and get spun up in trying to achieve or renew a certain elite level or just stay at once brand because you have the credit card.
This is true for me - I need a pretty big pull, a la timeshares, to go away from Hilton branded hotels because of the card.