But the answer is "nothing has changed."
VRBO has been around for about 25 years now. In fact, it was the experience of trying to find Orlando/Disney-area rentals on VRBO that convinced me to buy a timeshare, because finding a great rental at a good price was so much work. AirBnB has been around for close to 15 years--newer, but hardly revolutionary at this point.
And people do keep buying timeshares. Wyndham's
most recent quarterly results show tour flow and gross sales up, though the sales-per-guest is down slightly. They are being sold the same way they've always been sold: as an aspirational way to commit to regular vacations with your family at an "affordable" price.
Now, that price isn't really affordable, but that's not exactly new either. Folks around here have known that developer sales prices rarely make sense compared to most any alternative other than "Show up and pay whatever they ask to rent something." The change in nomenclature ("vacation home") is just marketing. The word "timeshare" has all kinds of bad connotations. You can fight that impression on the sale floor, or use a different word or phrase for exactly the same thing. Even the
Baltimore dope slingers understand this. (NSFW).
"The Internet will kill the timeshare industry" is something I've been reading about since I joined TUG. It hasn't happened yet.