HGVC 2nd Quarter Earnings Call Notes:
https://www.nasdaq.com/articles/hil...v-q2-2021-earnings-call-transcript-2021-07-30
David Katz --
Jefferies -- Analyst
I wanted to ask about the Diamond. We're obviously waiting with bated breath, as I'm sure you are to get Diamond closed. Can you just talk about the to-do list immediately upon closing and give us a sense for what that might look like once you get done?
Mark Wang --
President And Chief Executive Officer
Sure, David, this is Mark. Look, we are extremely excited about this opportunity. And the teams have been working tirelessly to develop our plans, and we have a very, very detailed integration plan that charts out how we're going to be integrating the two companies together. But probably -- let me provide a little bit of color on how we're looking at the rebranding process. And as you know, the rebranding of Diamond and launching a new membership offering are really essential to driving the revenue synergies. Our plan right now is that we're going to be introducing a new compelling membership offer as early as next year, the first part of the year. And the plan is really to position all of our consumer-facing promotions and all of our marketings could be all unified under the Hilton Grand Vacations Company brand. So as we talk to customers out there, as we promote our products and offerings, it's going to be all under the Hilton Grand Vacations brand. Today, as you know, Hilton Grand Vacations has its own point-based club membership program. Diamond has its own point-based membership program.
But early next year, we're going to be offering one new membership program under the HGV flag, and we're going to be using one consistent currency for points. And so that's going to really help us better manage the value proposition and importantly, create a lot of value in what we're going to be offering. From a property standpoint, HGV today has two brands. We've got the Hilton Grand Vacations brand, which is our upper-upscale brand. We have the Hilton Club brand, which is our luxury offering. As we announced earlier in the year, we are going to be launching and converting the Diamond properties over to our new upscale brand, the Hilton Vacations Club. And so that will start in earnest as we -- as soon as we close. We're looking to have the first tranche of properties converted over the first half of next year. So anyways, similar to Hilton Honors. Just stepping back on the membership side, similar to how Hilton Honors works and connects all the brands that Hilton has today, the 18 brands. We're creating this new membership program that's going to really improve the value proposition.
And we're going to go to one single currency. It's going to allow us, our members to have substantially more access and flexibility, more properties.