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One thing I find fascinating about the social impact of COVID-19 is how it has accelerated changes that were already in the works. I will first say that much of what I am sharing here is my own opinion--and I'm sure there will be many who disagree with some or perhaps all of what I am forecasting below:
- The shopping mall was a dinosaur. Now it's a dead one.
- The big anchor department stores that were on their last legs won't survive, with perhaps one or two exceptions (Nordstrom, for example, may make it because of their reputation for over-the-top service). We may have seen the last Macy's Thanksgiving Day Parade. Don't get me wrong: the parade will still be there, but it may be the Amazon Thanksgiving Day Parade by next November.
- The oil market is a complete mess--and not just because the wheels of industry are frozen or that people are not driving these days. One industry expert said, "The global oil industry is experiencing a shock like no other in its history. The fundamentals are horrifying."
- The collapse of the oil markets could have far-reaching geopolitical impacts, particularly on nations that have an overarching dependence on oil revenue. Think Russia, Venezuela, Saudi Arabia, Iran, Iraq, Mexico, even Norway. Not only is the entire world getting hit by the worldwide economic shutdown, but the countries that are oil-dependent will have a much, much longer recovery--if they recover at all.
- As we know, the markets react to the future as much as they do to the present, and the future for combustion engine-driven automobiles doesn't look good. Electric vehicles will accelerate in grabbing market share, which means Ford may not survive and Tesla is beautifully-positioned.
- Distance learning will accelerate and will not only threaten the massive infrastructure of colleges and universities, but will also begin to penetrate the public school system. Parents will learn that home schooling is actually possible and--though the teachers unions will resist--the public school districts will see fewer students returning when students are finally asked to come back to traditional classrooms. Even for parents who are not having a great time with the adjustment of helping their students with school projects at home now, they will be very reluctant to return their kids to school until they're absolutely convinced that it's safe.
- Several restaurant chains that were on the bubble before the virus outbreak will not return. Yahoo Finance reported that these chains may not survive to the end of 2020 or will be significantly pared down: Outback Steakhouse, Red Robin, Ruby Tuesday, TGIFriday's, Joe's Crab Shack, O'Charley's, and Marie Callendar's. And thousands of independent restaurants will fail simply because their guest counts--which are zero now--will very, very gradually return once shelter-in-place orders are lifted. And unlike the fast food and casual dining concepts that can adequately handle take-out orders, take out just doesn't work for the white tablecloth concepts, where dining in an elegant setting with the ambience of live music, for example, cannot be duplicated with even a very nice doggy bag.
- Long commutes to work may be over, giving rise to the growth of the suburbs and reversing the Millenial trend of living in the center of major cities. People are getting pretty good at working from home, companies are realizing that productive work can happen under such circumstances, and--according to an article in yesterday's Wall Street Journal--the traditional office as we know it is a thing of the past. Here's a snippet: "Here’s a scenario: The coronavirus goes on hiatus in late spring, and cases begin to drop. Social distancing eases. But many onetime office workers realize they have little interest in going back to the way things were. The age of the office as we know it is probably over, and the bell can’t be unrung. And there’s really no need to try. The traditional office was already fading into obsolescence. The coronavirus pandemic radically sped up the timeline. Give people the leeway and trust to schedule their work lives around their personal lives (not the other way around), and they will discover that they tend to be more productive, more driven and happier. Organizations will learn that they benefit tremendously from losing the limitations that come with traditional office settings."
- Related to the item above, I sure wouldn't want to be owning large--or even small--office buildings right now. And the manufacturers of office furniture, office supplies, or those restaurants that cater to captive customers in major office complexes are not going to do well, even when the virus threat has subsided.
- Youth sports are in for a big adjustment, especially traveling teams. Why risk your child's health just because he/she is talented athletically? Driving a child across town? Yes, possible. Putting that child on a crowded bus to travel hundreds of miles for a weekend tournament? Uh, no.
- Business travel will never be the same. Will it continue once the siege of the virus is lifted? Yes. But the frequency will not. Companies are learning that virtual meetings, while not a replacement for the face-to-face meetings, are about 80% as good for about 0.5% of the cost, both in terms of money and time. This means the big hotel chains are quaking in their boots right now. Their resorts and leisure properties will eventually recover--and will have a huge burst of business when all the millions who've been cooped up for months will be chomping at the bit to take vacations. But those business properties...ouch. There will be many closures of business hotels, especially in large cities.
- There will be fewer cruise lines once this is over, but those that survive will eventually thrive. Right now, cruise ships are the poster children for where not to be in the event of a pandemic. But it's amazing how short people's memories are and, though their memories will be longer after COVID-19 passes, the lure of relatively inexpensive travel, unlimited food, and myriad activities onboard will be too tempting to keep cruisers away forever.