The good news: JT's plan is based only on 750 of the 1200-ish members coming aboard, far less than those who paid last year's assessment.
The bad news: The same "preserve your lifetime membership" nudge that may have worked a year ago in getting assessments paid isn't going to fly too well with folks the second time around.
Confidence was rattled a year ago, but now it just may be shattered.
All of the latest moves (closing Fort Collins, freezing/slashing exec wages) should have been done long before the first CapSource missing payment on June 5. And, yes, the execs did take cuts during last year's assessment, but clearly there's a cost-control problem when you sell 10 properties and unload 11 leases (during the first six months of the year), raise a little money thought last year's IPO, and you're still millions in the hole.
I still believe in the worth of my fellow members. And I think the concept can survive, ideally with new ownership and a new brand to re-instill confidence. I'm glad to see many options still on the table, and hopefully something plays out if -- as I expect -- the poll results show the need to come up with a new plan.
Think outside the box, JT. Heck. Sell the Elite club to Q or ER, and use that money to keep the other two clubs goig. Or sell Signature and Premiere, if Q or ER want an entry level vehicle.
Either way, if it seems that all of these seasonal and annual leases that were coming online in October to make up for the 21 properties that went away during the first half of the year aren't going to happen, shouldn't the club be informing members about that now in September? Obviously the UE brand is toast if bankruptcy is involved (I mean, who would join -- there's a reason why T&H, Lusso, HCC, etc. don't exist as brands anymore), but if that's the means to necessary change, bring it. Collectively as members, we're more valuable than we probably think.