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[MERGED] T&L expands Sports Illustrated Resorts portfolio with New Vacation Ownership Destination in Nashville

The Original resort is over by Grand Ole Opry
Yeah, that is the one I was referring to as not being anywhere close to downtown.
 
The Tuscaloosa property looks like it has been neutered. Based on a planning meeting last October they went back to the drawing board. Looking at what was promoted in this article, it looks cool.

1752865948545.png


In this one, it now looks like a Fairfield Inn with a baseball field in the parking lot.
1752865917418.png
 
I still can't get over "Tuscaloosa"...


For the record, I went to the University of Florida, lived in Gainesville, FL which is about as "college town" as it gets.

It's not a place I would ever consider vacationing at. And it's much better than Tuscaloosa. I visited a lot of SEC schools and college towns while I was going to UF, so I got a good feel for a lot of them.

Not many of them I would consider vacation destinations,

I've already gotten in trouble and i guess rightfully so, for crapping on the Jersey shore, so I will leave it at that.

Copycat business decision which I don't see having long term legs.
 
Looking into these Sports Illustrated Resorts a little more, it seems there are other proposed locations but they may not all have a vacation ownership component and may not even have T+L involved in any way. I saw mention of a location in Texas City, TX. Seems kind of along the same lines of Margaritaville Resorts. Most are not part of Travel + Leisure.
 
So is this actually a new product in Nashville, or it is a just a rebranding of inventory in one of the other two Nashville locations?
It's a new product in Nashville, not related to any of the current resorts.
 
Looking into these Sports Illustrated Resorts a little more, it seems there are other proposed locations but they may not all have a vacation ownership component and may not even have T+L involved in any way. I saw mention of a location in Texas City, TX. Seems kind of along the same lines of Margaritaville Resorts. Most are not part of Travel + Leisure.
That is my understanding as well, it's similar to the Margaritaville resorts where most of them aren't associated with Wyndham.
 
Did some investigation on Nashville location - It will be where the current Placemakr property is 1600 McGavock St.

Article about the sale which notes that part of it was sold to T+L

And then I did a google street view to confirm
Google View of Placemakr
1752871825681.png

and Picture from new resort website

1752871861359.png
 
I still can't get over "Tuscaloosa"...


For the record, I went to the University of Florida, lived in Gainesville, FL which is about as "college town" as it gets.

It's not a place I would ever consider vacationing at. And it's much better than Tuscaloosa. I visited a lot of SEC schools and college towns while I was going to UF, so I got a good feel for a lot of them.

Not many of them I would consider vacation destinations,

I've already gotten in trouble and i guess rightfully so, for crapping on the Jersey shore, so I will leave it at that.

Copycat business decision which I don't see having long term legs.
To be fair, you also crapped on Atlanta when it first opened without ever having been there, and in the several years since then I’ve heard almost universal praise of the resort and the nearby attractions from other owners. ;)

Though I still think vacation ownership specifically in college towns is misguided. Nashville is different because it’s a major city.
 
To be fair, you also crapped on Atlanta when it first opened without ever having been there, and in the several years since then I’ve heard almost universal praise of the resort and the nearby attractions from other owners. ;)

Though I still think vacation ownership specifically in college towns is misguided. Nashville is different because it’s a major city.

I didn't crap on Atlanta, it's a nice enough city and there's at least stuff to do now, I was just appalled by the crazy high points charts. Coupled with the expected high parking fees, it adds up to an expensive stay.

I considered going there to check it out during the last 50% off sale, but the wife wasn't into it, so we didn't.

I will eventually. Work will take me there at some point.
 
I didn't crap on Atlanta, it's a nice enough city and there's at least stuff to do now, I was just appalled by the crazy high points charts. Coupled with the expected high parking fees, it adds up to an expensive stay.

I considered going there to check it out during the last 50% off sale, but the wife wasn't into it, so we didn't.

I will eventually. Work will take me there at some point.

It’s actually not as negative as I remember it. At least one other person was more dismissive and I think I conflated them with you.

I'm not sure I understand the draw of timeshares in downtown metro locations like Atlanta. I understand it for NY, San Fran, and Chicago when they had that one. But not Atlanta... other than the Aquarium, and Coke museum, there's nothing to do. I bet parking also is going to be quite expensive too. I can kind of understand Nashville, there's definitely more to do in downtown Nashville than the whole of Metro Atlanta... and there's plenty of Wyndham Hotel properties in Atlanta.
 
I still can't get over "Tuscaloosa"...


For the record, I went to the University of Florida, lived in Gainesville, FL which is about as "college town" as it gets.

It's not a place I would ever consider vacationing at. And it's much better than Tuscaloosa. I visited a lot of SEC schools and college towns while I was going to UF, so I got a good feel for a lot of them.

Not many of them I would consider vacation destinations,

I've already gotten in trouble and i guess rightfully so, for crapping on the Jersey shore, so I will leave it at that.

Copycat business decision which I don't see having long term legs.
In your defense, you were crapping on Atlantic City, not the entire Jersey shore, and I am right there with you.

My cousin had a hotdog cart at U of F. Made some good coin during football season.

I think the college thing may have a draw outside of football season. You have to remember there are a lot of other team sports that draw parents to come, and also there are conferences and high school senior college visits. I'm not sure how that plays into this model, but I'm sure it was something considered. Also, if i was a salesperson, my sales tactic would be "well you're going to be visiting here for at least four years, wouldn't it be nice to own something nice to come to every time you're visiting, and then can use in other places when you're an empty nester completely? You see how hard it is to get a hotel room during parent's weekend or homecoming. With this, you own your own room!" (as someone else points out, they leave out the part about how hard it is to score a room during parent's weekend).
 
can only imagine these survive if for the majority of the off season weeks, it operates as a regular hotel/airbnb type situation.

unless im just really missing the bus on this whole thing.
 
can only imagine these survive if for the majority of the off season weeks, it operates as a regular hotel/airbnb type situation.

unless im just really missing the bus on this whole thing.
Perhaps, but where is the demand for that? The same reservations that owners are looking to book will be the same ones that people paying cash will want to reserve. I could see these maybe working if they were close to a major highway like all the mid-range hotel brands. Perhaps they could fill them with overnight road trippers.
 
i can see it for nashville.... the tuscaloosa one is a head scratcher for sure.
 
i can see it for nashville.... the tuscaloosa one is a head scratcher for sure.
The SI resort in Nashville will likely do well. It is located on Music Row, so not even really associated with any sports related anyway. It is a hotel conversion, so I don't really know why they would even bother. How do they expect to attract a sports related audience there?
 
The SI resort in Nashville will likely do well. It is located on Music Row, so not even really associated with any sports related anyway. It is a hotel conversion, so I don't really know why they would even bother. How do they expect to attract a sports related audience there?

The mighty Vanderbilt University sports franchise has a huge draw. 😀

And those Tennesee Titans fans are rabid 😁

The hotel is in a decent enough spot, I will say that, but nothing Nashville says "sports"
 
I think there are hotel brands touting their (new) college town and sports team locations. If that model is working, extending it to timeshares is a natural. It all seems like something that will be out of fashion in less than 10 years, and the timeshares will be voted out by owners and turned into condos.
 
If you read the article about the sale Travel and Leisure only brought `10 units on the second floor out of 193.
I guess this is a similar to Margaritaville in Pigeon Forge. I heard there is not many MVC in that building either.

Daniel
 
Didn’t ILX try this for awhile? (resorts tied to college sports) We stayed at their one in Phoenix and I seem to remember one in South Bend? Those would be HVC now, but it never seemed to take off…


Sent from my iPad using Tapatalk
 
If you read the article about the sale Travel and Leisure only brought `10 units on the second floor out of 193.
I guess this is a similar to Margaritaville in Pigeon Forge. I heard there is not many MVC in that building either.

Daniel
There’s zero MVC in Pigeon Forge now. I don’t think any of the units were ever owned within the vacation club - it was just an associate hotel.
 
There’s zero MVC in Pigeon Forge now. I don’t think any of the units were ever owned within the vacation club - it was just an associate hotel.
do they still show the models at the Island sales center still?
Daniel
 
I remember hearing about this Sports Illustrated thing as a possibility at an update over a year ago, I think I even posted about it here, it seemed pretty far fetched to me because of some of the cities they touted, like "Tuscaloosa, AL"... really? Other than Alabama fans visiting that dump of a city for "Tide" games, I cannot see that as a destination that would have ongoing year round support.
I had one daughter graduate from the U of Alabama and can say that this and other larger schools have year-round visits from parents, who knowing they have 4-5 years of a child living away might consider this a smart way to have a local place to stay. In addition, every other sport, baseball, basketball, soccer, and every academic meeting , conference hosted etc as additional draws.
 
I still can't get over "Tuscaloosa"...


For the record, I went to the University of Florida, lived in Gainesville, FL which is about as "college town" as it gets.

It's not a place I would ever consider vacationing at. And it's much better than Tuscaloosa. I visited a lot of SEC schools and college towns while I was going to UF, so I got a good feel for a lot of them.

Not many of them I would consider vacation destinations,

I've already gotten in trouble and i guess rightfully so, for crapping on the Jersey shore, so I will leave it at that.

Copycat business decision which I don't see having long term legs.
I don't think it is being sold as a vacation destination. This is a great place for parents who send their child off for 5 years to stay when they visit, a great place for conference going visitors to stay together, and a place not only for football crowds but also basketball, baseball and the rest of the sports teams that draw fans. The university has academic events, speakers, graduations etc also. This is not going to be sold at all like other Wyndham properties, it is a new audience.
 
I don't think it is being sold as a vacation destination. This is a great place for parents who send their child off for 5 years to stay when they visit, a great place for conference going visitors to stay together, and a place not only for football crowds but also basketball, baseball and the rest of the sports teams that draw fans. The university has academic events, speakers, graduations etc also. This is not going to be sold at all like other Wyndham properties, it is a new audience.
It's still very event-specific with a lot of weeks where very little is going on. I live in Athens as a comparison - graduation, move-in, parents' weekend, football weekends. Basketball and baseball are much lesser draws, especially weekday games. Once you get into other events - our summer music festival, two half+ marathon weekends, conferences at our downtown conference center, etc. - you're talking less about vacation ownership and more about renting unsold inventory in more of a hotel/airbnb type scenario, but you would need that to fill those units all 52 weeks out of the year.
 
I don't think it is being sold as a vacation destination. This is a great place for parents who send their child off for 5 years to stay when they visit, a great place for conference going visitors to stay together, and a place not only for football crowds but also basketball, baseball and the rest of the sports teams that draw fans. The university has academic events, speakers, graduations etc also. This is not going to be sold at all like other Wyndham properties, it is a new audience.

I lived in a college town for 7 years while going to school and trying to make life / job work in that same town after graduation (dumb idea). I know all that, and also know that there's an existing plant of hotels sitting mostly empty 5 days a week to accomodate those visiting parents. They make their entire year's worth of income during football weekends and move in/move out weekends 6 times per year. Everything else is gravy for them. I just actually looked at the weekend before classes start and there's no shortage of sub $80/night rooms. If you look the week before, or the week after move-in week, it's even cheaper and more availability.

This weird niche market for "parents that want to stay in a condo instead of a hotel" probably exists, but I have to guess is incredibly small.

I guess we will find out.
 
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