33% doesn't seem odd to me
Let's assume for a minute that the 33% figure is accurate (I'm not saying it is, but play along).
As Perry put it, one could infer that 2/3 of the owners are unhappy with their home resort and don't want to return to it. I don't see it this way, though.
I look at it another way: Statistically, the average owner returns once every three years. The other two years he does something else with it. That doesn't seem odd to me. One of the basic tenets of timesharing is to see different places. The beauty of owning on Maui is it's a strong exchange.
If I bought at WKORV, it's extremely likely that I would use it only once in the first three years. I'd be there in year one, of course - anxious beyond words to see my purchase. The other two years I'd probably go through an exploratory phase excited to test all the great things that my friend, the salesman, told me.
In other words, I'd trade into some other nice resort within the SVO network, such as Atlantis, or St. Johns (yeah, right), or Orlando, or Arizona or several other interesting places, or deposit it with II. (Remember, the average timeshare owner doesn't realize that it's silly to trade a prime week for a week in Orlando). Alternatively, I'd rent it out for more than my maintenance fee and pocket a little bit of cash to defer a tiny portion of the upfront cost.
It would have nothing to do with whether or not I like the resort, but everything to do with the fact that it's difficult to get to Hawaii on an annual basis - unless you live on the west coast - and if I can see great resorts closer to home, or recover a percentage of my purchase cost by renting it, why not?
After the first three or four or five years, maybe I'd have seen enough of Starwood's other resorts that I'd settle down and return to WKORV most years.
WKORV is a fairly new resort, so the owners may still be in the exploratory phase I just described.
I can't draw a comparison to the 80% Marriott number that Perry tossed out there, but isn't that resort about seven years old now? Maybe their owners have passed through the exploratory phase and settled down?
I don't know any of this, of course. I'm not claiming to state any facts. I'm merely relaying what I could see myself doing if I was an owner via developer purchase.