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What's up with SFX memberships?

It seems that the new "Diamond" membership will be different than the old one.

See the image of the OLD membership chart below and compare it to the new one:

http://www.sfxresorts.com/membership-programs/

For one, it seems that the new "Diamond" membership at $120/yr will be even lower priced than the previous platinum membership at $199/yr.

Another difference seems to be fewer "benefits" available to the new diamond members. Although I wonder how many of those benefits listed were truly beneficial.

When I called them the other day, the way the agent explained it, the new diamond membership is replacing the platinum. Its got a lot more benefits than the previous platinum but its about the same price. It's an upgraded version of platinum, not a downgraded version of the old diamond membership. So if you are a platinum member (which we are), when we go to renew, we will be getting more benefits for the same price. She said it's got nothing to do with the previous diamond rewards membership, its simply a name change from platinum to diamond with more benefits.

Juli
 
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When I called them the other day, the way the agent explained it, the new diamond membership is replacing the platinum. Its got a lot more benefits than the previous platinum but its about the same price. So if you are a platinum member (which we are), when we go to renew, we will be getting more benefits for the same price. She said it's got nothing to do with the previous diamond rewards membership, its simply a name change from platinum to diamond with more benefits.

Juli

That is an excellent explanation. That is what I understood it to be after talking to them.
 
http://www.timeshareforums.com/forums/showthread.php/146373-Membership-renewal?highlight=diamond+elite

For those who are existing Diamond Rewards members, SFX will be renaming the membership to "Diamond Elite" in the very near future. All existing benefits will remain, and will add even more exciting benefits to this “Elite level” membership in the coming months. With prepaid cruises and vacation stays, and greater savings annually on all travel products, this membership level represents the best option for members who are "highly traveled".

Hope this helps...

Thanks,
Mark @SFX
Member Communications


SO, it seems that all SFX is doing is renaming Platinum membership to Diamond and the old Diamond membership to Diamond elite. Reminds of a joke where a college fraternity changed all their members' title to "vice-president" just so that they would all look better in their resumes :rofl:
 
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Renaming it to make it sound better. Really odd. Platinum already described it better than it is.
 
I still haven't had an email from SFX about the membership change. Maybe I wouldn't get one until mine expires this December? At any rate, today I got an offer from sellingtimeshares in my email for a 5 year Diamond membership for $199. I filled out the thing to sign up for it and the next page said SFX will contact me for payment and processing. So, hopefully, that works out. It didn't say new members only. So, I am hoping that they will honor it for me.

I wasn't going to renew since I have no deposits at this time, but it was such a good deal and I think I'd end up using it within the 5 years vs. paying the same amount for only one year for now which I wouldn't use (other than to use my exchange credit on file).
 
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