I can't argue with any of this, and customer satisfaction is key to any business's success. In their investor presentations, MVW regularly quotes customer satisfaction scores north of 95%.
As I've said repeatedly, I think acquiring attractive Trust inventory is one factor MVC considers when determining whether to reacquire inventory through ROFR, they just seem to have a maximum price they are willing to pay based on guidance from their finance people on Cost of Inventory targets.
If you look at the Trust conveyances that
@dioxide45 kept track of in this thread (
Recorded Trust Documents) from 2010 through 2016, you can see how one resort that is famously underrepresented in the Trust, Marriott's Grande Ocean in Hilton Head, grew in the Trust. In November 2010, there was almost none:
November 2010
Timberlodge...............11,022,750
Ko Olina......................9,208,750
Newport Coast Villas.....8,643,000
Crystal Shores.............8,021,250
Oceana Palms..............5,706,000
MOC-Sequel................4,352,070
Kalanipu'u...................3,529,500 (Kauai Lagoons)
Canyon Villas..............3,105,500
Willow Ridge................2,848,500
MOC..........................2,410,750
Shadow Ridge..............1,475,750
Grande Chateau...........1,378,250
Ocean Watch................992,000
Grand Vista...................774,750
DSV II..........................333,750
Harbour Lake.................238,000
Lakeshore Reserve..........153,750
Fairway Villas.................110,000
Cypress Harbour...............90,750
Ocean Point....................71,000
Barony Beach Club............69,750
Mountain Side..................68,500
Summit Watch.................45,000
Sunset Point...................44,250
Sabal Palms.....................39,000
Royal Palms.....................35,000
Manor Club Sequel............32,000
Manor Club.....................30,000
Harbour Club...................17,250
DSV I............................16,000
Doral.............................13,000
Grande Ocean.................. 9,000 (0.013%)
Heritage Club.................. 7,500
Grand Total....................64,892,320
Over the next six years, MVC obviously bought up a lot of Grande Ocean inventory, as you can see from how Grande Ocean rose in the rankings in this list from December 2016:
December 2016
Grand Chateau..........................52,703,750
Ko'Olina...............................30,045,750
Newport Coast..........................29,394,500
Oceana Palms...........................23,391,250
Grande Vista...........................19,272,750
Kalanipu'u.............................18,293,500
Timber Lodge...........................17,677,250
Shadow Ridge II........................13,429,500
Maui Ocean Club........................11,981,250
Ritz Carlton Club - Vail...............11,813,500
The Mayflower..........................10,748,750
Crystal Shores..........................9,598,250
Cypress Harbour.........................9,156,000
Maui Ocean Club Sequel..................8,773,500
Ocean Pointe............................8,588,000
Harbour Lake............................8,506,500
Shadow Ridge............................8,053,750
Desert Springs II.......................7,686,750
Canyon Villas...........................5,820,500
Kauai Beach Club........................5,204,250
Ocean Watch.............................4,656,250
Willow Ridge Lodge......................4,552,000
Waiohai.................................4,446,000
Grand Residence Lake Tahoe..............4,322,250
Desert Springs I........................4,299,000
BeachPlace Towers.......................3,734,000
Barony Beach Club.......................3,339,750
Grande Ocean............................3,159,250 (0.83%)
Fairway Villas..........................2,827,750
Ritz Carlton Club - San Francisco.......2,678,000
Frenchman's Cove........................2,553,750
Surfwatch...............................2,532,500
Villas at Doral.........................2,423,750
Mountain Side...........................2,249,250
Royal Palms.............................2,134,750
Lakeshore Reserve.......................2,021,000
Summit Watch............................1,996,000
Ritz Carlton Club - St Thomas...........1,841,250
Legends Edge............................1,588,500
Manor Club..............................1,558,500
Sabal Palms.............................1,545,500
Ritz Carlton Club - Lake Tahoe..........1,462,750
Mountain Valley Lodge...................1,248,750
Manor Club Sequel.......................1,083,000
Streamside..............................1,007,500
Monarch at Sea Pines......................995,750
Imperial Palms............................714,500
Harbour Pointe............................665,000
Harbour Club..............................303,750
Heritage Club.............................267,500
Ritz Carlton Club - St Thomas Suites......243,250
Sunset Pointe.............................159,500
Grand Total...........................378,749,500
Grande Ocean is still probably under-represented in the Trust versus demand, but in the six years from late 2010 to late 2016, MVC reacquired MGO weeks worth over 3,150,000 points. I'm not sure what the average point value of those reacquired weeks were for GO, but let's say it was 3,500 to 4,000. That would mean over six years, MVC reacquired around 800 MGO weeks. Could they have reacquired even more if they had been more aggressive at matching higher offers? Sure. But, as I've said repeatedly, they have to meet their inventory cost targets and they don't have unlimited dollars for ROFR. Those dollars also have to be spread all around the network.
Since no one has kept track of the conveyances since 2016, we don't know what the picture looks like today, but I suspect MGO has continued to grow in the Trust.