Vi has been around since the 70’s and has only 40,000 members and I’m almost certain the demographic of that base is older.
Westgate has been around since the 80’s and has close to 400,000 owners. Westgate’s owner base is definitely very mixed demographically with a much lower age average of owners.
In my humble opinion, Vi’s marketing and sales model is not sustainable and not conducive for growth. Although it appears very customer focused and friendly they are not doing a good job of getting “fresh / new blood in the system”. That current model is not sustainable especially as the owner base ages out.
Westgate is the complete opposite. They are probably one of the most aggressive/ successful timeshares companies at getting “fresh blood/ new blood” this is their specialty. They have the largest outside marketing presence out of all the major timeshare companies. Westgate is extremely good at getting new customers and selling them a timeshare. Many here consider them “the worst” because of these well known aggressive marketing and sales strategies they employ.
What Westgate has been lacking is good customer service and product development for their owners. In the sense that Westgate up until this date was the only major timeshare organization not offering or selling some type of points product for their existing owners. They are still selling fixed / floating weekly interval timeshare products with no type of real / good internal exchange option. Westgate’s current internal exchange system can be expensive to use and not very flexible. It’s not customer focused in my opinion.
I believe Westgate’s internal sales team who sells to existing members is not as effective upgrading existing members because they are limited with the products they offer (not offering a points based flexible exchange product) like some of the other companies out there (Wyndham, Hilton, Marriott).
So if implemented correctly I believe this can be a win, win, win situation for everyone involved. Meaning for Vi’s owner base gets new / fresh blood flowing through the system and new locations added to the existing trust or internal exchange system. Westgate’s current owners get an opportunity to upgrade to a more flexible/ better timeshare product with more resort options to use. And Westgate as a company gets more dot’s on the map, and more sales / upgrade opportunities and grows into a better timeshare company with more customers friendly internal points exchange system (hopefully).
If Westgate combines the best parts of both companies (Vi’s better more flexible product and friendly / good customer service approach with Westgate’s marketing and sales machine and beautiful world class resorts) this could be really good for all involved.