The timeshare world, especially with big names like Capital and others, presents an uphill battle for anyone trying to maintain high ethical standards. How can you make a sale with integrity when you know the buyer stands to lose every dollar they spend—plus interest—if they want to get out? Worse yet, once they pay off their timeshare, they often face additional fees, sometimes exceeding $2,000, just to exit the contract.
Sure, you could argue the value lies in the memories created, but is that really a strong enough sales pitch? For most, it isn’t. Success in this field seems to hinge on something else: bending the truth or, at the very least, hiding it.
Granted, most salespeople aren’t initially trained to know all the facts. Many are trained to focus on alternative facts—or partial truths—that paint the timeshare in the best light. However, as time goes on, most figure out the full picture. At that point, they face a choice: continue operating in a system built on half-truths or leave the industry altogether.
Think about it—how often do Developer timeshares generate referrals? Not much, because the product itself is inherently flawed. Many buyers eventually realize this, but it’s too late. The rescission window—the short timeframe during which they can cancel the contract—usually closes before they fully understand what they’ve gotten into.
It’s no coincidence that presentations are often scheduled early in a vacation. The goal is to make the rescission period pass while buyers are still caught up in the glow of their getaway. Timeshares are marketed as an impulse buy, not something backed by happy, long-term customers. The entire system leans heavily on high-pressure sales tactics and luring in people with enticing gifts, hoping they’ll buckle under the pressure. It's an impulse buy.
At the end of the day, it seems like the industry doesn’t rely on satisfied customers—it relies on finding the right kind of vulnerable buyer. Just my opinion, but that’s the harsh reality of Developer timeshares sales.