Hypothetical in 2009:
Suppose, a potential resale buyer tries twice to purchase a Marriott week at Resort 'A' for $5K, and he loses both sales to Marriott. At this point three things can happen.
One, the buyer decides he no longer wants a Marriott and walks (some may do this).
Two, the buyer decides to buy direct from Marriott for $30K (the same unit he lost through ROFR).
Three, the buyer trys again at $6 or 7K and becomes a new Marriott owner (most likely scenario).
If this scenario holds true, Marriott may actually buy TWO weeks through ROFR for every ONE that gets through, and may actually buy more weeks back than the 2000 suggested above.
Terry
First you assume every buyer will offer to buy 2 times. Once was all I tried and all I ever will.
I agree with part of option one. I walked away permanently as several others here have done too. I am not a buyer anymore even though I would have purchased at least 6 weeks if there was no ROFR. Marriott got one week from me for the price I was willing to pay, the seller didn't get a dollar more. The current sellers will never get a bid or offer from me (and others like me) reducing the price they sell for (if they can sell at all) and reducing the number of sellers who have a potential buyer. When I am selling something I want as many buyers as I can get competing for my product. Remember that increased demand increases prices.
Option 2 takes a rare breed. If you know about the resale market and know that you can buy weeks for $5000 or $6000, who would really say what the heck I am going to pay $30,000 so I don't get ROFR'd. If they do the old adage of a fool and his money are soon parted rings true.
Some will do option 3 and raise their prices. A few sellers will get a little more if they do raise their prices. Most people who are fiscally responsible set a maximum price they will pay for anything and stick to it or stay at least close.
Option 4 you don't mention is that they might keep offering $5000 or less hoping to get past ROFR which doesn't raise the price for the seller one cent, and could lower the price the sellers receive, or at least not raise the price one cent. If they keep doing that they will help move inventory although the prices won't go up.
For all the buyers who would buy 2 or more Marriott weeks but get turned off by losing the week they bought to ROFR, there is no sale so Marriott has nothing to ROFR.
Any way it happens the week sells for what it sold for. Marriott could only raise the price if they offered more.
If Marriott would bid against me or make owners offers to buy their weeks, I wouldn't care how many weeks they bought. I personally will not do what it takes to buy a week that Marriott won't compete with me on just to lose it because they have a legal clause allowing them to steal it from me at the price I negotiated.
All of our theories are great, but the fact is that the sale prices kept plummeting in 2008 while Marriott was ROFR'ing. Finally Marriott ROFR'd so many that they don't want any more of their weeks even at these unheard of low prices. Now sale prices keep dropping and ROFR didn't stop it when they exercised it, and nothing has changed that trend since they stopped ROFR'ing.
Prices will increase when demand increases and supply decreases (if that ever occurs), and that is fact not hypothetical scenarios.When that happens Marriott will start ROFR'ing again and some here will say thank goodness they are ROFR'ing again and raising the prices. Please remember what really happened in 2008 when ROFR did nothing to stop the downward slide or stabilize prices. Also please remember that when Marriott prices were at historical lows that Marriott did not ROFR even though according to them it is designed to help keep prices stable and high. Has there ever been a time ROFR was more needed? If it Is true that ROFR helps resale prices, where is Marriott and their ROFR when they are needed most and why aren't they ROFR'ing during timeshares darkest hours?
Don't drink the Kool Aid. Marriott will ROFR again when it is good for them and they don't give a damn about the prices owners receive for their weeks. Well actually they do care when they are activelly exercising ROFR. If resale prices get too high Marriott won't ROFR them because they only want to steal cheap weeks they can resell for a good profit margin. Cheap resale prices are actually good for Marriott, but bad for owners who need to sell.