RCI Mexico Resorts

[WaikikiFirst]

Don't you think companies ought to try to get out of secular declines?

By going into NEW businesses (adjacent, please) The example you give is exactly that. But, your original comment:

" I agree with you - RCI should either massively drop their exchange fee or put their foot down that this is an even exchange, no extra fees allowed"

is exactly not that

 

[jp10558]

By going into NEW businesses (adjacent, please) The example you give is exactly that. But, your original comment:

" I agree with you - RCI should either massively drop their exchange fee or put their foot down that this is an even exchange, no extra fees allowed"

is exactly not that

Ok, then lets take Fujifilm - they saw film was undergoing such a secular decline but realized that photagraphy wasn't and so focused on their camera business. Kodak invented digital cameras but decided to milk film to going out of business. They both were huge in film and cameras.

I see exactly 0 indication if you believe the reports posted here from ARDA and investor meetings that Timeshares are undergoing a secular decline. Everything I've seen also says that the changing tastes are towards exchanges (though they're often sold just in the mini systems). This looks to me just like RCI getting out competed in a normal ongoing market. To grow their membership they need to make more people want to use them, rather than leaving because of cost.