All good points, but right now the economy is doing well. I think a number of remember in 2009 when the sh*t hit the fan, and they introduced the 25 year anniversary sale, selling weeks for 25% off -- right before introducing the point system.
There will be a period of time (and I hope it's far down the road) when the economy slows down and point sales are soft -- and they will return to their loyal friends -- existing owners -- and look for a way to get more money out of us. At that point they won't care if previous purchasers complain about enrollment rules, they will deal with it at the appropriate time.
Finally, there are some tremendous weeks out there that are not enrolled. It's a win/win to find away to enroll them. If $5K seems low, how about $10K? It's pure profit to Marriott and they are smart and will innovate, just like they did in 2010.
And, all modesty aside, I kind of predicted the 2015 promotion, calling it "requalifying" a week, because Starwood does that. It wasn't that clever, it was kind of obvious, even though Marriott sales reps said it was impossible in the months/years prior to it. Well, this is kind of the same, isn't it? Think about all of those weeks currently outside the point system. Maybe the 10 year anniversary? $10K at 10 years?
Anyone willing to pay that must have weeks good enough to be in the point system?
Best,
Greg