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Now that Hilton owns Bluegreen...

Jeddy

TUG Member
Joined
Mar 3, 2021
Messages
101
Reaction score
41
Resorts Owned
Bluegreenpoints; Hotel Blake (Chicago), Ellis Square (Savannah), Christmas Mtn (Wisconsin Dells), Outrigger Beach Club (FL)
Here are a couple of items which indicate where Hilton is going with its new Bluegreen members.
(from the 2025 Q3 HGV Conference call)

"…Regarding our product enhancement initiatives, HGV and HVC resorts began receiving Max
members from Bluegreen this month [October 2025], with those members now able to easily
use their points for stays at resorts across all of our brands.
And we plan to launch additional Hilton benefits for our
newest Max members from Bluegreen, along with access to travel concierge service
to help with planning and making the most out of their next getaway.

Turning to the Bluegreen integration, we continue to make good progress. We’ve reached $94
million in our run-rate cost synergies this quarter and remain on track with the targeted $100
million in savings. We fully rebranded our Bluegreen sales centers and rolled out our Envision
sales technology in each of them. And with the recent completion of our Bass Pro kiosk rebrands,
we have great brand synergy across our marketing channels, highlighting Hilton Grand Vacations’
quality of product and service backed by the Hilton brand.

On the property front, we’ve rebranded our first seven Bluegreen properties, with the goal of
having our targeted rebrands completed over the next three years."
============
...and some discussion of what is going on to support the 'customer experience' at Hilton properties:

 
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