New Aulani Rates Released

[heathpack]

Disney is promoting the resort like crazy. It has been all over the morning television shows, the internet and the newspapers. I'd love to stay there someday, even though I understand all the facts.

Sheila

Funny story about the marketing effort:

I was talking to my mother today (who lives in NY). She told me she saw on the Today Show that Disney built a new timeshare and it looked really nice.

"Yes, I know, remember I told you we are going there?!"

"You're going there? When?"

"In Jan, for 3 nights. Right before we go to the Big Island."

"Why are you going then? You should go another time. You will be too rushed."

"No, I think it will be ok, we will be three days in Oahu and then seven on the Big Island."

"Oahu?! No I am talking about the new timeshare they built in California. It looks really nice."

"Oh, that one, yes it is really nice. We've been there."

"You've been there? Was it as nice as it looked?"

"No, I meant WE'VE been there, all of us. Don't you remember? We took you there the year before last over Mothers Day?!"

"Of course I remember that one! No, I am talking about the NEW one they
built in California, the one that looks just like Hawaii, it looks really nice!". Mother thought for a minute, "Hey, that new resort, it probably actually IS in Hawaii, isn't it?"

At which point, we both burst out laughing. So yes, Disney is marketing the heck out of Aulani. Just maybe not getting through to everyone exactly as they might hope!

H

 

[DeniseM]

Does Disney every sell preview pkgs. for their new resorts?

 

[darius]

Does Disney every sell preview pkgs. for their new resorts?

I've never known Disney to offer any preview package. It appears they do not have to do so.

 

[bnoble]

the usually Disney supportive ... Orlando Sentinel

We must be reading different papers.

I've never known Disney to offer any preview package. It appears they do not have to do so.

They don't have to inside the berm---at resorts attached to theme parks. But, neither HHI nor VB were exactly rousing successes, sales-wise. I suspect Disney may benefit from marketing Aulani a little more traditionally. We will see going forward.