So, if I am reading it right, the minimum cost is $16 and those that thought they would only be paying $10 per month for streaming now have to pay $16 per month. Is that right? I think they are about to loose more customers.
They should have copied Blockbuster where it cost $xx per month for the mail order and if you stream a movie there is an extra charge. They also could have made it $10 for streaming and extra charge for getting one movie in the mail.
If the minimum cost is $16 per month, time to short the stock again. The customer base is about to loose a lot more. Shoot, just checked, stock was down 4.8% today while the market was up 3.5%. No surprise there.