There are certainly locations where adding a resort makes sense and could be successful. I would add a true beachfront resort in the panhandle as well- like in Destin. Or something on the gulf coast, where there is only Marco Island currently. There is plenty of beachfront from Naples up to Clearwater.
It has also always struck me as very odd to not have a Marriott resort in the Smoky Mountains. Basically every other timeshare system has resorts there, and it certainly has broad seasonal appeal. People go Spring, Summer, Fall, Christmas/New Years. Maybe Jan/Feb would be pretty dead, but that's true in many other locations as well.
I love the Destin/Sandestin area a lot, but they take a beating every year from storms coming up from the Gulf. Far more than Florida's east coast.
I have an annual professional meeting in September (low prices, gee I wonder why) and we've had to cancel at least 3 times in the last 10 years.
We've come to like the many great restaurants and activities there around Destin. Very enjoyable, and a great outlet mall.
The beach is just OK, however----the hard-packed half down near the water is too steep and slanted to walk or enjoy,
and the white sand half up near the dunes is so soft and thick that you can hardly walk 25 feet. It's not the most user-friendly beach,
and the summation of these things are the reason I left out Destin as a good option for a resort.
Now as for the Smokey Mountains, you've hit the nail on the head!!!!!
Marriott DOES'T have a resort ANYWHERE close to the Smokey Mountains...are they blind?
My gosh, it's one of the most wonderful areas in the country. It's drop dead gorgeous, it's not too far for people that would drive
both from the North or South to reach it. And it would stay packed. Beach & Mountains, that's what vacationers want....but both, not just beach.
By mid-summer, we are yearning for the Fall. And we don't want to go to Branson, thank you.
So instead of spending lots of money going to a Marriott property which doesn't exist, we instead spend lots of money
going SOMEWHERE and paying cash.
For instance we are going to the Greystone Inn (in NC) this Fall. Last Fall we went to the Grove Park Inn in Asheville NC (our favorite place on earth), which would be my number one ideal location for a future resort. Two years ago we went to Vermont & New Hampshire.
We go to Boston a lot.....7 times now in the last 9 years.
We also adore the Old Edwards Inn in Highlands NC. There are a dozen excellent areas that would be fantastic for Marriott to have a presence,
but it's never happened. Even Gatlinburg TN would be a wonderful spot----plenty to do and see, and it's beautiful.
Thanks for that, Dean...maybe someone is listening.